Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá

El objetivo del presente trabajo fue analizar el impacto de las OTA En la probabilidad de realización de reservas en la página web de un hotel. Con este fin, del 26 de enero al 26 de febrero de 2016 se observaron las reservas realizadas en 10 hoteles de la Cadena Hotelera GHL de Bogotá (Colombia) po...

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Autores:
Majó Fernández, Joaquim
Vall-Llosera, Laura
H. Moya, Daissy
Tipo de recurso:
Article of journal
Fecha de publicación:
2020
Institución:
Universidad Externado de Colombia
Repositorio:
Biblioteca Digital Universidad Externado de Colombia
Idioma:
spa
OAI Identifier:
oai:bdigital.uexternado.edu.co:001/11096
Acceso en línea:
https://bdigital.uexternado.edu.co/handle/001/11096
https://doi.org/10.18601/01207555.n27.08
Palabra clave:
Online travel agency;
tourism;
hotel;
revenue management;
website
Agencia de viajes en línea; .
turismo;
hotel;
revenue management;
página web
Rights
openAccess
License
Joaquim Majó Fernández, Laura Vall-Llosera, Daissy H. Moya - 2020
id uexternad2_18ae856e551f280a290758edbe9086da
oai_identifier_str oai:bdigital.uexternado.edu.co:001/11096
network_acronym_str uexternad2
network_name_str Biblioteca Digital Universidad Externado de Colombia
repository_id_str
dc.title.spa.fl_str_mv Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
dc.title.translated.eng.fl_str_mv Analysis of OTA impact on hotel reservations. Case study: Bogotá
title Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
spellingShingle Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
Online travel agency;
tourism;
hotel;
revenue management;
website
Agencia de viajes en línea; .
turismo;
hotel;
revenue management;
página web
title_short Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
title_full Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
title_fullStr Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
title_full_unstemmed Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
title_sort Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá
dc.creator.fl_str_mv Majó Fernández, Joaquim
Vall-Llosera, Laura
H. Moya, Daissy
dc.contributor.author.spa.fl_str_mv Majó Fernández, Joaquim
Vall-Llosera, Laura
H. Moya, Daissy
dc.subject.eng.fl_str_mv Online travel agency;
tourism;
hotel;
revenue management;
website
topic Online travel agency;
tourism;
hotel;
revenue management;
website
Agencia de viajes en línea; .
turismo;
hotel;
revenue management;
página web
dc.subject.spa.fl_str_mv Agencia de viajes en línea; .
turismo;
hotel;
revenue management;
página web
description El objetivo del presente trabajo fue analizar el impacto de las OTA En la probabilidad de realización de reservas en la página web de un hotel. Con este fin, del 26 de enero al 26 de febrero de 2016 se observaron las reservas realizadas en 10 hoteles de la Cadena Hotelera GHL de Bogotá (Colombia) por medio de la página web y OTA. Se encontró que el 6,8 % de las reservaciones fueron hechas mediante la página web del hotel, mientras que el 93,2 % se hicieron por intermedio de OTA. La OTA que registró el mayor número de reservas fue Booking.com, con el 55,3 %, seguida por Expedia.com, con un 29,1 %. La presente investigación es la primera en América Latina en llevar a cabo un análisis de las reservas mediante OTA y compararlas con la página web de un hotel. También analiza el porcentaje y número de reservaciones por las diferentes OTA.  
publishDate 2020
dc.date.accessioned.none.fl_str_mv 2020-05-06 18:24:00
2022-09-09T21:04:48Z
dc.date.available.none.fl_str_mv 2020-05-06 18:24:00
2022-09-09T21:04:48Z
dc.date.issued.none.fl_str_mv 2020-05-06
dc.type.spa.fl_str_mv Artículo de revista
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dc.relation.citationedition.spa.fl_str_mv , Año 2020 : Julio-Diciembre
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dc.relation.ispartofjournal.spa.fl_str_mv Turismo y Sociedad
dc.relation.references.spa.fl_str_mv Agresti, A. (2002). Wiley Series in Probability and Statistics. In Analysis of ordinal categorical data (2nd ed.) (pp. 397-405). New Jersey: John Wiley & Sons, Inc. doi: 10.1002/9780470594001.scard
Anderson, C. K. (2009). The billboard effect: Online travel agent impact on non-ota reservation volume. Cornell Hospitality Report, 9(16), 5-6.
Anderson, C. K., & Xie, X. (2010). Improving hospitality industry sales twenty-five years of revenue management. Cornell Hospitality Quarterly, 51(1), 53-67. doi: 10.1177/1938965509354697
Avcikurt, C., Giritlioglu, I., & Sahin, S. (2011). An evaluation of thermal hotel websites and the use/non-use of the Internet as a marketing tool by thermal hotels in Turkey. African Journal of Business Management, 5(7), 2.817-2.827. doi: 10.5897/ajbm10.1187
Baloglu, S., Erdem, M., Brewer, P., Mayer, K., Christodoulidou, N., Connolly, D. J., & Brewer, P. 2010). An examination of the transactional relationship between online travel agencies, travel meta sites, and suppliers. International Journal of Contemporary Hospitality Management, 22(7), 1.048-1.062. doi: 10.1108/09596111011066671
Beldona, S., & Kwansa, F. (2008). The impact of cultural orientation on perceived fairness over demand-based pricing. International Journal of Hospitality Management, 27(4), 594-603. doi: 10.1016/j.ijhm.2007.07.024
Beritelli, P., & Schegg, R. (2016). Maximizing online bookings through a multi-channel-strategy- effects of interdependencies and networks. International Journal of Contemporary Hospitality Management, 28(1), 68-88. doi: 10.1108/ ijchm-07-2014-0326
Bodenlos, G., Bogert, V., Gordon, D., Hearne, C., & Anderson Ph D., C. (2010). Best practices in search engine marketing and optimization: The case of the St. James Hotel. Cornell Hospitality Report, 10(16), 6-15.
Booking.com. (2017). Booking.com. Retrieved from http://www.booking.com/content/about.es.html?label=gen173nr-1fcaeoggjcalhysdnibw5vcmVmaEaiaqgyaqrcaqnhYm7iaqzyaqhoaqh4aquoagq;sid=5c1933db682adb7ed67960a22148d80e;dcid=4
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet— The state of eTourism research. Tourism Management, 29(4), 609-623. doi: 10.1016/j.tourman.2008.01.005
Cañero, P. M., Orgaz, F., & Moral, S. (2015). Análisis de las variables que influyen en la reputación online de las empresas turísticas. El caso de los hoteles de Córdoba y Granada. Gran Tour, Revista de Investigaciones Turísticas, 11, 103-120. Retrieved from https://dialnet.unirioja.es/servlet/articulo?codigo=5156011
Carvell, S. A., & Quan, D. C. (2008). Exotic reservations—Low-price guarantees. InternationalJournal of Hospitality Management, 27(2), 162-169. doi: 10.1016/j.ijhm.2007.07.016
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Dabas, S., & Manaktola, K. (2007). Managing reservations through online distribution channels: An insight into mid-segment hotels in India. International Journal of Contemporary Hospitality Management, 19(5), 388-396. doi: 10.1108/09596110710757552
Duverger, P. (2013). Curvilinear effects of user-generated content on hotels’ market share: A dynamic panel-data analysis. Journal of Travel Research, 52(4), 465-478. doi: 10.1177/0047287513478498
Erdem, M., & Jiang, L. (2016). An overview of hotel revenue management research and emerging key patterns in the third millennium. Journal of Hospitality and Tourism Technology, 7(3), 300-312. doi: 10.1108/JHTT-10-2014-0058
Expedia. (2017). History of the online travel industry pionner. Retrieved from http://www.expediainc.com/about/history/
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dc.rights.spa.fl_str_mv Joaquim Majó Fernández, Laura Vall-Llosera, Daissy H. Moya - 2020
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spelling Majó Fernández, Joaquimb9c19de4-4188-4a54-b1f3-a9fdf04a9f11Vall-Llosera, Laurac250a0a9-4800-464f-9fb8-97b0613f0258H. Moya, Daissy2c55987e-09e3-41d6-adbd-7580f96cef5c2020-05-06 18:24:002022-09-09T21:04:48Z2020-05-06 18:24:002022-09-09T21:04:48Z2020-05-06El objetivo del presente trabajo fue analizar el impacto de las OTA En la probabilidad de realización de reservas en la página web de un hotel. Con este fin, del 26 de enero al 26 de febrero de 2016 se observaron las reservas realizadas en 10 hoteles de la Cadena Hotelera GHL de Bogotá (Colombia) por medio de la página web y OTA. Se encontró que el 6,8 % de las reservaciones fueron hechas mediante la página web del hotel, mientras que el 93,2 % se hicieron por intermedio de OTA. La OTA que registró el mayor número de reservas fue Booking.com, con el 55,3 %, seguida por Expedia.com, con un 29,1 %. La presente investigación es la primera en América Latina en llevar a cabo un análisis de las reservas mediante OTA y compararlas con la página web de un hotel. También analiza el porcentaje y número de reservaciones por las diferentes OTA.  The purpose is to analyze the impact of online travel agencies (OTA) reservations on the probability of making reservations on the hotel website. For this purpose, from January 26 to February 26, 2016, the reservations made at 10 hotels located in Bogota (Colombia) of the GHL Hotel Chain were analyzed through the official website of the hotel and OTA. It was found that 6,8% of reservations are made through the hotel websites, while OTA groups make up 93,2% of the bookings. Booking.com was the OTA where the biggest number of reservations were made, with 55,3%, followed by Expedia.com, with 29,1%. The present research is the first in Latin America to analyze the reservations made through OTA’s and to compare them with those received by the hotel website. Likewise, it analyzes, the percentage and number of reservations by different OTA’s, allowing to gain insight into the interests of the guests at the time of booking.application/pdftext/htmlapplication/xml10.18601/01207555.n27.082346-206X0120-7555https://bdigital.uexternado.edu.co/handle/001/11096https://doi.org/10.18601/01207555.n27.08spaFacultad de Administración de Empresas Turísticas y Hotelerashttps://revistas.uexternado.edu.co/index.php/tursoc/article/download/6520/8898https://revistas.uexternado.edu.co/index.php/tursoc/article/download/6520/9261https://revistas.uexternado.edu.co/index.php/tursoc/article/download/6520/9442, Año 2020 : Julio-Diciembre15914527Turismo y SociedadAgresti, A. (2002). Wiley Series in Probability and Statistics. In Analysis of ordinal categorical data (2nd ed.) (pp. 397-405). New Jersey: John Wiley & Sons, Inc. doi: 10.1002/9780470594001.scardAnderson, C. K. (2009). The billboard effect: Online travel agent impact on non-ota reservation volume. Cornell Hospitality Report, 9(16), 5-6.Anderson, C. K., & Xie, X. (2010). Improving hospitality industry sales twenty-five years of revenue management. Cornell Hospitality Quarterly, 51(1), 53-67. doi: 10.1177/1938965509354697Avcikurt, C., Giritlioglu, I., & Sahin, S. (2011). An evaluation of thermal hotel websites and the use/non-use of the Internet as a marketing tool by thermal hotels in Turkey. African Journal of Business Management, 5(7), 2.817-2.827. doi: 10.5897/ajbm10.1187Baloglu, S., Erdem, M., Brewer, P., Mayer, K., Christodoulidou, N., Connolly, D. J., & Brewer, P. 2010). An examination of the transactional relationship between online travel agencies, travel meta sites, and suppliers. International Journal of Contemporary Hospitality Management, 22(7), 1.048-1.062. doi: 10.1108/09596111011066671Beldona, S., & Kwansa, F. (2008). The impact of cultural orientation on perceived fairness over demand-based pricing. International Journal of Hospitality Management, 27(4), 594-603. doi: 10.1016/j.ijhm.2007.07.024Beritelli, P., & Schegg, R. (2016). Maximizing online bookings through a multi-channel-strategy- effects of interdependencies and networks. International Journal of Contemporary Hospitality Management, 28(1), 68-88. doi: 10.1108/ ijchm-07-2014-0326Bodenlos, G., Bogert, V., Gordon, D., Hearne, C., & Anderson Ph D., C. (2010). Best practices in search engine marketing and optimization: The case of the St. James Hotel. Cornell Hospitality Report, 10(16), 6-15.Booking.com. (2017). Booking.com. Retrieved from http://www.booking.com/content/about.es.html?label=gen173nr-1fcaeoggjcalhysdnibw5vcmVmaEaiaqgyaqrcaqnhYm7iaqzyaqhoaqh4aquoagq;sid=5c1933db682adb7ed67960a22148d80e;dcid=4Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet— The state of eTourism research. Tourism Management, 29(4), 609-623. doi: 10.1016/j.tourman.2008.01.005Cañero, P. M., Orgaz, F., & Moral, S. (2015). Análisis de las variables que influyen en la reputación online de las empresas turísticas. El caso de los hoteles de Córdoba y Granada. Gran Tour, Revista de Investigaciones Turísticas, 11, 103-120. Retrieved from https://dialnet.unirioja.es/servlet/articulo?codigo=5156011Carvell, S. A., & Quan, D. C. (2008). Exotic reservations—Low-price guarantees. InternationalJournal of Hospitality Management, 27(2), 162-169. doi: 10.1016/j.ijhm.2007.07.016Cross, R. G., Higbie, J. A., & Cross, D. Q. (2009). 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Case study: BogotáArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTREFinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2697https://bdigital.uexternado.edu.co/bitstreams/5159faef-6850-4f69-af9f-679473cf437a/download60c39a7da69e5fe93b4901f67dcde5eeMD51001/11096oai:bdigital.uexternado.edu.co:001/110962023-08-14 15:05:22.225https://creativecommons.org/licenses/by-nc-sa/4.0/Joaquim Majó Fernández, Laura Vall-Llosera, Daissy H. Moya - 2020https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org

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