Gestión del Conocimiento de Social Media Marketing, para Aumentar las Ventas de las Micro-empresas de Servicios, Cuyos Clientes son Parte de una Comunidad Universitaria. Caso Ciudad de Puebla

Social networks offer important benefits marketing terms, among the most important is the detailed markets segmentation and low publicity costs. Despite this, SMEs, which represent a high index in Mexico, do not have the knowledge to fully exploit the benefits of social media marketing. The objectiv...