Innovación en Mercadeo de las Empresas Exportadoras Agroindustriales de la Ciudad de Villavicencio

The OM Market Orientation involves mixing two organizational aspects : the functional and strategic in two dimensions that typify , a cognitive character a dichotomy between philosophy / business culture aside , and knowledge / intelligence the other. The behavioral dimension is divided into a proce...

Full description

Autores:
Riveros Castañeda, Jenny Milena
Ospina Infante, Rafael
Tipo de recurso:
Article of journal
Fecha de publicación:
2013
Institución:
Universidad de los Llanos
Repositorio:
Repositorio Digital Universidad de los LLanos
Idioma:
spa
OAI Identifier:
oai:repositorio.unillanos.edu.co:001/1659
Acceso en línea:
https://repositorio.unillanos.edu.co/handle/001/1659
Palabra clave:
Marketing
Mercado
Orientación
Innovación
Internacional
Revista GEON
Gestión
Rights
closedAccess
License
Universidad de los Llanos, 2020
Description
Summary:The OM Market Orientation involves mixing two organizational aspects : the functional and strategic in two dimensions that typify , a cognitive character a dichotomy between philosophy / business culture aside , and knowledge / intelligence the other. The behavioral dimension is divided into a process-based perspective and based on the function / action as a mission of the OM , these processes require continuous innovation efforts in the marketing strategies of companies. The research was carried out under qualitative approach of grounded theory expression that involves the pursuit of theoretical models that account for the problems experienced by companies have a comprehensive character of the phenomenon to be studied and possible explanatory cause-effect relationships . relying on the induction and analysis method of the different pieces of information collected and the deduction hypothetical- factorial .