Categorización de los Establecimientos Según los Valores Agregados Percibidos por el Consumidor en Niveles Socioeconómicos 3 y 4 en Bogotá, Colombia

This article is the result of a research, whose main objective was to identify the category of retail distribution channels, according to the added values perceived by consumers of socioeconomic levels 3 and 4 of Suba District in Bogota. It was carried an exploratory qualitative investigation out, w...