Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia
This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and anal...
- Autores:
-
Gualdrón, Carlos
Bohorquez, José
Perez, Kendra
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/10661
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/10661
http://dx.doi.org/10.18687/LACCEI2021.1.1.274
- Palabra clave:
- Competitive advantage
Business model
Strategic management
Strategy
Growth
Innovation
LEMB
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
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Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| title |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| spellingShingle |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia Competitive advantage Business model Strategic management Strategy Growth Innovation LEMB |
| title_short |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| title_full |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| title_fullStr |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| title_full_unstemmed |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| title_sort |
Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia |
| dc.creator.fl_str_mv |
Gualdrón, Carlos Bohorquez, José Perez, Kendra |
| dc.contributor.author.none.fl_str_mv |
Gualdrón, Carlos Bohorquez, José Perez, Kendra |
| dc.subject.keywords.spa.fl_str_mv |
Competitive advantage Business model Strategic management Strategy Growth Innovation |
| topic |
Competitive advantage Business model Strategic management Strategy Growth Innovation LEMB |
| dc.subject.armarc.none.fl_str_mv |
LEMB |
| description |
This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as nonparticipating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information. |
| publishDate |
2021 |
| dc.date.issued.none.fl_str_mv |
2021-07-21 |
| dc.date.accessioned.none.fl_str_mv |
2022-04-06T13:16:00Z |
| dc.date.available.none.fl_str_mv |
2022-04-06T13:16:00Z |
| dc.date.submitted.none.fl_str_mv |
2022-04-05 |
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info:eu-repo/semantics/article |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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Gualdrón, Carlos, Bohorquez, José, Perez, Kendra. 19 th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development" "Leveraging emerging technologies to construct the future", Buenos Aires -Argentina, July 21-23, 2021. http://dx.doi.org/10.18687/LACCEI2021.1.1.274 |
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https://hdl.handle.net/20.500.12585/10661 |
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http://dx.doi.org/10.18687/LACCEI2021.1.1.274 |
| dc.identifier.instname.spa.fl_str_mv |
Universidad Tecnológica de Bolívar |
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Repositorio Universidad Tecnológica de Bolívar |
| identifier_str_mv |
Gualdrón, Carlos, Bohorquez, José, Perez, Kendra. 19 th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development" "Leveraging emerging technologies to construct the future", Buenos Aires -Argentina, July 21-23, 2021. http://dx.doi.org/10.18687/LACCEI2021.1.1.274 Universidad Tecnológica de Bolívar Repositorio Universidad Tecnológica de Bolívar |
| url |
https://hdl.handle.net/20.500.12585/10661 http://dx.doi.org/10.18687/LACCEI2021.1.1.274 |
| dc.language.iso.spa.fl_str_mv |
eng |
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eng |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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info:eu-repo/semantics/openAccess |
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Attribution-NonCommercial-NoDerivatives 4.0 Internacional |
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openAccess |
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8 Páginas |
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application/pdf |
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Colombia |
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Cartagena de Indias |
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Universidad Tecnológica de Bolívar |
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Gualdrón, Carlos48a462a5-c5e9-4b16-90c2-3667f6addc90Bohorquez, José43a4c56b-0cc6-49ae-a5ee-a18e5efeecfbPerez, Kendrad6e74e81-6728-40c2-b2ef-ae2c79c5465cColombia2022-04-06T13:16:00Z2022-04-06T13:16:00Z2021-07-212022-04-05Gualdrón, Carlos, Bohorquez, José, Perez, Kendra. 19 th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development" "Leveraging emerging technologies to construct the future", Buenos Aires -Argentina, July 21-23, 2021. http://dx.doi.org/10.18687/LACCEI2021.1.1.274https://hdl.handle.net/20.500.12585/10661http://dx.doi.org/10.18687/LACCEI2021.1.1.274Universidad Tecnológica de BolívarRepositorio Universidad Tecnológica de BolívarThis article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as nonparticipating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.8 Páginasapplication/pdfenghttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://purl.org/coar/access_right/c_abf2Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombiainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/restrictedAccesshttp://purl.org/coar/resource_type/c_2df8fbb1Competitive advantageBusiness modelStrategic managementStrategyGrowthInnovationLEMBCartagena de IndiasInvestigadoresKaplan, R., y Norton, D. (2015). The Execution Premium (3a ed.). Planeta colombiana S.ASerna, H. (2014). Financial Management: theory, methodology, strategic maps, management indices, alignment, strategic execution. ed. 11. Pan American Editorial.Fred, R.D. (2003). Strategic management concepts. (9 ed.). Pearson Education. https://maliaoceano.files.wordpress.com/2017/03/libro-freddavid-9a-edicion-con-estrategica-fred-david.pdfCamacho, M. (2002). Strategic addressing: analysis of a powerful tool. Journal Via Salud (21), 6-12. https://oes.org.co/portfolio/revista-viasalud-no21-2002/Serrano, A., Castro, C., and Amado, N. (2019). Strategic diagnosis of artisanal MSMEs in Colombia. Diagnosis. Magazine Spaces 40(11). http://www.revistaespacios.com/a19v40n11/a19v40n11p08.pdfLuna, A. (2014). Strategic management. Editorial Patria.Jarquin, A., & Palacios, J. (2015). Strategic diagnosis of small and medium-sized enterprises in the department of Matagalpa, Year 2014. Unan Repository, 115.https://repositorio.unan.edu.ni/5579/1/6136.pdfBraidot, N., Formento, H., & Nicolini, J. (2003). Development of a diagnostic methodology for industrial and service SMEs: Approach based on management systems for Total Quality. National University of General Sarmiento. https://www.researchgate.net/profile/Hector_Formento/publication/2803 84540_SMEs_management_diagnosis_diagnostico_para_pequenas_y_ medianas_empresas/links/55b3938108ae9289a0887d5c/SMEsmanagement-diagnosis-diagnostico-para-pequenas-y-medianasempresas.pdfAguilera, A. (2010). Strategic leadership and business growth: some reflections around their relationship. Strategic direction and entrepreneurial growth: some reflections on their relationship. Scientific journal thought and management, (28). 85-106 http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/1 020Estrada, H., Saumeth, H., and Montenegro, A. (2017). Strategic addressing andlearning. Editorial Improvements. http://hdl.handle.net/20.500.12442/1283Aguilera, A., & Riascos Erazo, S.C. (2009). Strategic ict-supported addressing. Management Studies, 25(111), 127-143Chiavenato, I. and Sapiro, A. (2017). Strategic Planning. (3rd ed.). McGraw-Hill Inter-American.Fuentes, F. (2012). The science of business administration: An analysis of its components and the contribution of the journal Economics and Administration. Economy and Administration, 1(2), p. 11-34.Walls, R. (2017). Impact of external factors on organizational structure in Latin American Mypes. Ecorfan. Ecorfan.https://www.ecorfan.org/libros/impacto_factores_ext/Impacto_ de_factores_externos_en_la_estructura.pdfMora, E. H., Vera, M. A., and Melgarejo, Z.A. (2015). Strategic planning and competitiveness levels of the trade sector mipymes in Bogota. Management Studies, 31(134), 79–87. doi: 10.1016/j.estger.2014.08.001Palacios, L. (2009). Strategic direction. (2 ed.). Ecoe EditionsMeza, I. and Gómez, A. (2010). Formulation of a strategic marketing plan for the company "Fresaremos." (Doctoral dissertation, Universidad Tecnológica de Pereira. Faculty of Industrial Engineering.). https://core.ac.uk/Reader/71396034Amorocho, H., B Chadid, S., Cortina R, A., Pacheco, C. y Quiñones, M. (2009). Long-term strategic planning: a short-term need. Thought & Management, (26), 191-213. http://www.scielo.org.co/pdf/pege/n26/n26a09.pdf [19] Forehand, G., y A. Sheshunoff. (2003). Worth the EfForehand, G., y A. Sheshunoff. (2003). Worth the Effort: Strategic Planning for Superior Bank Performance. Kentucky Banker Magazine (914), pp. 13-14.Monk, C. (2011). Methodology of quantitative and qualitative research. Didactic guide. Surcolombiana University. https://www.uv.mx/rmipe/files/2017/02/Guia-didactica-metodologia-dela-investigacion.pdfPrieto, B. J. (2018). The use of deductive and inductive methods to increase the efficiency of digital evidence acquisition processing. Accounting Notebooks, 18(46). doi: 10.11144/javeriana.cc18- 46.umdiR. W. Lucky, “Automatic equalization for digital communication,” Bell Syst. Tech. J., vol. 44, no. 4, pp. 547–588, Apr. 1965Michaux, S., Cadiat, A., and Martin, L. (2016). Porter's 5 forces: how to distance yourself from the competition successfully50Minutes.esScaramussa, s. et al. (2010). The contribution of the Balanced Scorecard as a strategic management tool in supporting management. Future Vision Magazine ,13(1). http://www.fe.una.ed.ar/revistaJ. G. Kreifeldt, “An analysis of surface-detected EMG as an amplitude-modulated noise,” presented at the 1989 Int. Conf. Medicine and Biological Engineering, Chicago, IL.Andía, W. (2016). Methodological approach to strategic objectives in public sector planning. 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