Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia

This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and anal...

Full description

Autores:

Gualdrón, Carlos
Bohorquez, José
Perez, Kendra

Tipo de recurso:

Fecha de publicación:

2021

Institución:

Universidad Tecnológica de Bolívar

Repositorio:

Repositorio Institucional UTB

Idioma:

eng

OAI Identifier:

oai:repositorio.utb.edu.co:20.500.12585/10661

Acceso en línea:

https://hdl.handle.net/20.500.12585/10661
http://dx.doi.org/10.18687/LACCEI2021.1.1.274

Palabra clave:

Competitive advantage
Business model
Strategic management
Strategy
Growth
Innovation
LEMB

Rights

openAccess

License

http://creativecommons.org/licenses/by-nc-nd/4.0/