Evolving Organizational Models: Microfranchises and the BOP 4.0 Paradigm in Post-Conflict Colombia

Microfranchises (MFs), as an innovative organizational model, aim to enhance the productive capacity of the base of the pyramid (BoP) population in diverse contexts. We provide original insights into the underexplored role of MFs in the socioeconomic inclusion of victims of the conflict and former c...

Full description

Autores:

Pérez-Morón, James Manuel
Thoene, Ulf
García Alonso, Roberto

Tipo de recurso:

Fecha de publicación:

2024

Institución:

Universidad Tecnológica de Bolívar

Repositorio:

Repositorio Institucional UTB

Idioma:

eng

OAI Identifier:

oai:repositorio.utb.edu.co:20.500.12585/12741

Acceso en línea:

https://hdl.handle.net/20.500.12585/12741

Palabra clave:

Base of the pyramid
BoP
Business model
Microfranchise
Colombia
Organizational model
Post-conflict
Social entrepreneurship
Sustainable
LEMB

Rights

openAccess

License

http://creativecommons.org/licenses/by-nc-nd/4.0/