Predictive Analysis and Data Visualization Approach for Decision Processes in Marketing Strategies: A Case of Study
In this paper, we perform a new strategy for recommender systems in online entertainment platforms. As a case of study, we analyzed the reading preferences based on users of Goodreads, a social network for readers, to classify the books depending on their associated with variables as average rating,...
- Autores:
-
García-Pérez, Andrés
Millán Hernández, María Alejandra
Castellón Marriaga, Daniela E.
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/9551
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/9551
https://link.springer.com/chapter/10.1007/978-3-030-61834-6_6
- Palabra clave:
- Machine learning
Predictive analytics
Data visualization
Recommender systems
Marketing strategies
- Rights
- closedAccess
- License
- http://purl.org/coar/access_right/c_14cb