E-commerce in China and Latin America. A Review and Future Research Agenda
This study reviews scientific publications in China’s e-commerce and influence on Latin America’s market. The study took China, Mexico, Colombia, Venezuela, Chile, Argentina and Uruguay as variables. This study also offers an overview of Chinese platforms with presence and use in Latin America’s bus...
- Autores:
-
Pérez-Morón, James Manuel
- Tipo de recurso:
- Fecha de publicación:
- 2023
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/12119
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/12119
- Palabra clave:
- Social Media;
Online Reviews;
Brand Community
LEMB
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | This study reviews scientific publications in China’s e-commerce and influence on Latin America’s market. The study took China, Mexico, Colombia, Venezuela, Chile, Argentina and Uruguay as variables. This study also offers an overview of Chinese platforms with presence and use in Latin America’s business. This research uses a qualitative approach, using a paper review (2001–2020) within the Scopus and Web of Science databases. This study shows China’s e-commerce lessons for Latin American e-markets and Latin-American e-commerce challenges. The cross-cultural research in this field is immature. The authors help to close the gap in providing Latin American businesses with knowledge in e-commerce and how to put into practice the learned lessons from China e-commerce. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG. |
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