E-commerce in China and Latin America. A Review and Future Research Agenda
This study reviews scientific publications in China’s e-commerce and influence on Latin America’s market. The study took China, Mexico, Colombia, Venezuela, Chile, Argentina and Uruguay as variables. This study also offers an overview of Chinese platforms with presence and use in Latin America’s bus...
- Autores:
-
Pérez-Morón, James Manuel
- Tipo de recurso:
- Fecha de publicación:
- 2023
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/12119
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/12119
- Palabra clave:
- Social Media;
Online Reviews;
Brand Community
LEMB
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/