Reverse innovation model: A proposal for the Colombian context
The reverse innovation is the generation of products and services with high impact on the market and low cost for companies in the future, many innovations in the emerging market, often by companies with resources and talent, From the public and with a very high creative potential; All these innovat...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/9245
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/9245
- Palabra clave:
- Frugal innovation
Innovation model
Reverse innovation
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/