Proposal of a theoretical model of branding for the positioning of the university brand
This article of reflection presents a vision of marketing potential and the applicability of one of its tools, called branding. In this is a historical review of branding, showing its importance through the times and how it has been developing and coining the concept in different organizations to be...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2017
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/8968
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/8968
- Palabra clave:
- Branding
Marketing processes
University brand
- Rights
- restrictedAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/