Banks on twitter
This paper aims to understand the structure and the dynamics of customer interactions with banks by social media. We use those interactions as a proxy to develop a social media strategy with visual analytics tools. Thus, this paper presents a visual analytics evaluation for some Colombian banks to i...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2022
- Institución:
- Universidad de Bogotá Jorge Tadeo Lozano
- Repositorio:
- Expeditio: repositorio UTadeo
- Idioma:
- eng
- OAI Identifier:
- oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/28011
- Acceso en línea:
- https://jestec.taylors.edu.my/Vol%2017%20Issue%201%20February%20%202022/17_1_11.pdf
http://hdl.handle.net/20.500.12010/28011
http://expeditiorepositorio.utadeo.edu.co
- Palabra clave:
- Banking
Competitive intelligence
Data visualization
Redes sociales en línea
Bases de datos
Minería de datos
- Rights
- License
- Abierto (Texto Completo)
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oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/28011 |
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repository_id_str |
|
dc.title.spa.fl_str_mv |
Banks on twitter |
dc.title.subtitle.eng.fl_str_mv |
from single message to visual analytics strategies |
title |
Banks on twitter |
spellingShingle |
Banks on twitter Banking Competitive intelligence Data visualization Redes sociales en línea Bases de datos Minería de datos |
title_short |
Banks on twitter |
title_full |
Banks on twitter |
title_fullStr |
Banks on twitter |
title_full_unstemmed |
Banks on twitter |
title_sort |
Banks on twitter |
dc.subject.spa.fl_str_mv |
Banking Competitive intelligence Data visualization |
topic |
Banking Competitive intelligence Data visualization Redes sociales en línea Bases de datos Minería de datos |
dc.subject.lemb.spa.fl_str_mv |
Redes sociales en línea Bases de datos Minería de datos |
description |
This paper aims to understand the structure and the dynamics of customer interactions with banks by social media. We use those interactions as a proxy to develop a social media strategy with visual analytics tools. Thus, this paper presents a visual analytics evaluation for some Colombian banks to identify the customer sensation about services and products through social media and their temporal interactions. Our approach detects those visual analytics allowed banks to understand the brand situation, products, services, and the implementation of social media strategies on a temporal small-scale. Findings provide advances in the real effects of Colombian banks' social media strategy and the low yields for investment in brand building strategy. We concluded that banks need to implement a social media strategy under the data-driven concept, where the added value will be customer acquisition and retention. |
publishDate |
2022 |
dc.date.accessioned.none.fl_str_mv |
2022-08-23T16:38:41Z |
dc.date.available.none.fl_str_mv |
2022-08-23T16:38:41Z |
dc.date.created.none.fl_str_mv |
2022 |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
dc.type.local.spa.fl_str_mv |
Artículo |
dc.type.driver.spa.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_6501 |
format |
http://purl.org/coar/resource_type/c_6501 |
dc.identifier.issn.spa.fl_str_mv |
1823-4690 |
dc.identifier.other.spa.fl_str_mv |
https://jestec.taylors.edu.my/Vol%2017%20Issue%201%20February%20%202022/17_1_11.pdf |
dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/20.500.12010/28011 |
dc.identifier.repourl.spa.fl_str_mv |
http://expeditiorepositorio.utadeo.edu.co |
dc.identifier.orcid.spa.fl_str_mv |
|
identifier_str_mv |
1823-4690 |
url |
https://jestec.taylors.edu.my/Vol%2017%20Issue%201%20February%20%202022/17_1_11.pdf http://hdl.handle.net/20.500.12010/28011 http://expeditiorepositorio.utadeo.edu.co |
dc.language.iso.spa.fl_str_mv |
eng |
language |
eng |
dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
dc.rights.local.spa.fl_str_mv |
Abierto (Texto Completo) |
rights_invalid_str_mv |
Abierto (Texto Completo) http://purl.org/coar/access_right/c_abf2 |
dc.format.extent.spa.fl_str_mv |
18 páginas |
dc.format.mimetype.spa.fl_str_mv |
application/pdf |
dc.format.rda.spa.fl_str_mv |
1 recurso en línea (archivo de texto) |
dc.coverage.spatial.spa.fl_str_mv |
Colombia |
dc.publisher.spa.fl_str_mv |
Bogotá : Universidad de Bogotá Jorge Tadeo Lozano, 2021 |
institution |
Universidad de Bogotá Jorge Tadeo Lozano |
bitstream.url.fl_str_mv |
https://expeditiorepositorio.utadeo.edu.co/bitstream/20.500.12010/28011/2/license.txt https://expeditiorepositorio.utadeo.edu.co/bitstream/20.500.12010/28011/3/Captura.PNG |
bitstream.checksum.fl_str_mv |
baba314677a6b940f072575a13bb6906 9dcb0ab903efdb5661fa8ed4255a49d1 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Repositorio Institucional - Universidad Jorge Tadeo Lozano |
repository.mail.fl_str_mv |
expeditiorepositorio@utadeo.edu.co |
_version_ |
1814213507252486144 |
spelling |
Colombia2022-08-23T16:38:41Z2022-08-23T16:38:41Z20221823-4690https://jestec.taylors.edu.my/Vol%2017%20Issue%201%20February%20%202022/17_1_11.pdfhttp://hdl.handle.net/20.500.12010/28011http://expeditiorepositorio.utadeo.edu.coThis paper aims to understand the structure and the dynamics of customer interactions with banks by social media. We use those interactions as a proxy to develop a social media strategy with visual analytics tools. Thus, this paper presents a visual analytics evaluation for some Colombian banks to identify the customer sensation about services and products through social media and their temporal interactions. Our approach detects those visual analytics allowed banks to understand the brand situation, products, services, and the implementation of social media strategies on a temporal small-scale. Findings provide advances in the real effects of Colombian banks' social media strategy and the low yields for investment in brand building strategy. We concluded that banks need to implement a social media strategy under the data-driven concept, where the added value will be customer acquisition and retention.18 páginasapplication/pdf1 recurso en línea (archivo de texto)engBogotá : Universidad de Bogotá Jorge Tadeo Lozano, 2021BankingCompetitive intelligenceData visualizationRedes sociales en líneaBases de datosMinería de datosBanks on twitterfrom single message to visual analytics strategiesArtículoinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Abierto (Texto Completo)http://purl.org/coar/access_right/c_abf2Granados, Oscar M.García-Bedoya, OlmerRomero, Fran E.LICENSElicense.txtlicense.txttext/plain; charset=utf-82938https://expeditiorepositorio.utadeo.edu.co/bitstream/20.500.12010/28011/2/license.txtbaba314677a6b940f072575a13bb6906MD52open accessTHUMBNAILCaptura.PNGCaptura.PNGImagenimage/png32858https://expeditiorepositorio.utadeo.edu.co/bitstream/20.500.12010/28011/3/Captura.PNG9dcb0ab903efdb5661fa8ed4255a49d1MD53open access20.500.12010/28011oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/280112023-08-25 14:57:53.773metadata only accessRepositorio Institucional - Universidad Jorge Tadeo Lozanoexpeditiorepositorio@utadeo.edu.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 |