Market segmentation analysis : understanding it, doing it, and making it useful

‘Another book on market segmentation’ you think. Many outstanding marketing scientists, scholars and consultants have written excellent books on market segmentation. Some books offer practical advice to managers on how to best implement market segmentation in an organisation to ensure that the segme...

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Autores:

Tipo de recurso:

Book

Fecha de publicación:

2018

Institución:

Universidad de Bogotá Jorge Tadeo Lozano

Repositorio:

Expeditio: repositorio UTadeo

Idioma:

eng

OAI Identifier:

oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/15929

Acceso en línea:

http://hdl.handle.net/20.500.12010/15929
https://doi.org/10.1007/978-981-10-8818-6

Palabra clave:

Market Segmentation
Economía
Análisis de mercadeo
Investigación de mercados

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Abierto (Texto Completo)