Purchase behavior in COVID-19

This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to confinement and social distancing. Besides, which are the factors that influence the purchase decision. In the proposed model, we tested from quantitative research with a sample of 2,065 online consume...

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Autores:

Tipo de recurso:

Article of journal

Fecha de publicación:

2020

Institución:

Universidad de Bogotá Jorge Tadeo Lozano

Repositorio:

Expeditio: repositorio UTadeo

Idioma:

eng

OAI Identifier:

oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/27732

Acceso en línea:

https://doi.org/10.1016/j.heliyon.2021.e06468
http://hdl.handle.net/20.500.12010/27732
http://expeditiorepositorio.utadeo.edu.co

Palabra clave:

Purchase intention in times of pandemi
Purchase behavior intercultural study México
Colombia Ecuador
COVID-19 (Enfermedad) - Aspectos sociales
Epidemias - Aspectos sociales
Consumo (Economía)

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