Effects of Covid-19 on the purchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia

The purpose of this research is to know the effects that these sanitary emergency measures by the SARS-Cov-2 virus caused in the consumption behavior of Generation Z (born between 1994-2010), through the measurement of variables related to personal, social, psychological and cultural factors. A quan...

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Autores:

Tipo de recurso:

Article of journal

Fecha de publicación:

2021

Institución:

Universidad de Bogotá Jorge Tadeo Lozano

Repositorio:

Expeditio: repositorio UTadeo

Idioma:

eng

OAI Identifier:

oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/28015

Acceso en línea:

https://ieeexplore.ieee.org/document/9476477
http://hdl.handle.net/20.500.12010/28015
http://expeditiorepositorio.utadeo.edu.co

Palabra clave:

Consumer behavior
Numerical analysis
Sociology
COVID-19 (Enfermedad) -- Aspectos sociales
COVID-19 (Enfermedad) -- Aspectos económicos
Consumo (Economía)

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