Digital gaming and the advertising landscape

I am part of the first generation of digital natives, which means that I grew up as digital technology was introduced into our daily lives. Although it is difficult to admit, I am officially a Millennial. I was also incredibly lucky to have a father who wanted me to experience that process first han...

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Autores:
Tipo de recurso:
Book
Fecha de publicación:
2019
Institución:
Universidad de Bogotá Jorge Tadeo Lozano
Repositorio:
Expeditio: repositorio UTadeo
Idioma:
eng
OAI Identifier:
oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/15702
Acceso en línea:
https://www.jstor.org/stable/j.ctvnp0j4g
http://hdl.handle.net/20.500.12010/15702
Palabra clave:
Digital gaming
Advertising landscape
Publicidad en Internet
Publicidad
Gamificación
Rights
License
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