Purchase Behavior by Region in Distributor Channel in Colombia

Objective: The article analyzes the purchasing behavior of the distributor channel by region, taking into account the sales volume and the sizing curve. Theoretical Framework: The concepts of the distributor channel and the sizing curve are addressed, in the context of the fashion industry. Method:...

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Autores:: Contreras-Velásquez, Julio César
Velez Saldarriaga, Gloria Liliana
Riaño-Garzón, Manuel
Londoño, José Albán
Rodríguez-Díaz, Angelica-Maria
García, Jorge
González Parias, Carlos Hernán

Tipo de recurso:

Fecha de publicación:: 2024

Institución:: Universidad Simón Bolívar

Repositorio:: Repositorio Digital USB

Idioma:: eng