The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers
This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants was split into two groups and two experimental condit...
- Autores:
-
Visbal, Olga
Herrera-Mendoza, Ketty
Orozco-Acosta, Erick
Herzberg, Markus
- Tipo de recurso:
- Fecha de publicación:
- 2017
- Institución:
- Universidad Simón Bolívar
- Repositorio:
- Repositorio Digital USB
- Idioma:
- eng
- OAI Identifier:
- oai:bonga.unisimon.edu.co:20.500.12442/1847
- Acceso en línea:
- http://hdl.handle.net/20.500.12442/1847
- Palabra clave:
- Visual symbols
Country of origin
Swiss symbols
Product evaluation
Sroduct perception
- Rights
- License
- Licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional