Consumer Style Inventory (CSI) Revisited: The case of Millennial Decision-making Style in a Developing Market
This research study explores the buying styles of young consumers, especially the millennials (Gen Y, and Gen Z), whose idiosyncrasies and consumption peculiarities are quite different from previous generations. This present study further expanded on the eight constructs of the consumer style invent...
- Autores:
-
Oniku, Ayodele
Akeke, Olushola
Akinwale, Olusegun
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universitaria Remington
- Repositorio:
- Repositorio institucional Uniremington
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uniremington.edu.co:123456789/3320
- Acceso en línea:
- http://fer.uniremington.edu.co/ojs/index.php/RHS/article/view/664
https://repositorio.uniremington.edu.co/handle/123456789/3320
- Palabra clave:
- Consumer style inventory
Decision making
Gen Z
Millenials
Sexiness
Sociable
Trendy
Inventario de estilos del consumidor
Toma de decisiones
Generación Z
Mileniales
Sensualidad
Sociable
Tendencia
- Rights
- openAccess
- License
- Atribución-No Comercial-Sin Derivadas 4.0 Internacional (CC BY-NC-ND 4.0)