Digital marketing strategies on retail sector in Cali

Currently, the society is immersed in knowledge. The global economy has transformed, the main assets now are neither physical nor financial, but are intellectuals. Knowledge and ideas are driving the extent of growth in economy, rather than by traditional resources of the earth, such as, raw materia...

Full description

Autores:
Trujillo, Juana Paola
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2019
Institución:
Universidad del Valle
Repositorio:
Repositorio Digital Univalle
Idioma:
eng
OAI Identifier:
oai:bibliotecadigital.univalle.edu.co:10893/17543
Acceso en línea:
https://hdl.handle.net/10893/17543
Palabra clave:
Mercadeo digital
Mercadeo por Internet
Mercado en línea
Sector empresarial
Mercado minorista
Cali (Valle del Cauca)
Rights
openAccess
License
http://purl.org/coar/access_right/c_abf2