Digital marketing strategies on retail sector in Cali
Currently, the society is immersed in knowledge. The global economy has transformed, the main assets now are neither physical nor financial, but are intellectuals. Knowledge and ideas are driving the extent of growth in economy, rather than by traditional resources of the earth, such as, raw materia...
- Autores:
-
Trujillo, Juana Paola
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Universidad del Valle
- Repositorio:
- Repositorio Digital Univalle
- Idioma:
- eng
- OAI Identifier:
- oai:bibliotecadigital.univalle.edu.co:10893/17543
- Acceso en línea:
- https://hdl.handle.net/10893/17543
- Palabra clave:
- Mercadeo digital
Mercadeo por Internet
Mercado en línea
Sector empresarial
Mercado minorista
Cali (Valle del Cauca)
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2