La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19
La pandemia originada por el COVID-19 ha sido una grave amenaza para la salud pública global que ha generado consecuencias devastadoras no solo para la salud pública, sino también para muchos otros sectores, principalmente de tipo social, económico y político; y las diferentes naciones, adoptarían d...
- Autores:
-
Cardona Niño, Valeria
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2022
- Institución:
- Universidad Militar Nueva Granada
- Repositorio:
- Repositorio UMNG
- Idioma:
- spa
- OAI Identifier:
- oai:repository.unimilitar.edu.co:10654/43626
- Acceso en línea:
- http://hdl.handle.net/10654/43626
- Palabra clave:
- INNOVACION
MERCADEO
Innovation
Pandemic
Crisis
Product
Process
Marketing
Organization
Management
COVID-19 (ENFERMEDAD)
EPIDEMIAS
Innovación
Pandemia
Crisis
Producto
Proceso
Marketing
Organización
Gestión
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
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La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| dc.title.translated.spa.fl_str_mv |
Innovation as a strategic tool for organizations to manage the main challenges after the crisis caused by the covid-19 pandemic |
| title |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| spellingShingle |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 INNOVACION MERCADEO Innovation Pandemic Crisis Product Process Marketing Organization Management COVID-19 (ENFERMEDAD) EPIDEMIAS Innovación Pandemia Crisis Producto Proceso Marketing Organización Gestión |
| title_short |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| title_full |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| title_fullStr |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| title_full_unstemmed |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| title_sort |
La innovación como herramienta estratégica de las organizaciones para gestionar los principales desafíos tras la crisis originada por la pandemia de COVID-19 |
| dc.creator.fl_str_mv |
Cardona Niño, Valeria |
| dc.contributor.advisor.none.fl_str_mv |
Gomez, Luis Francisco |
| dc.contributor.author.none.fl_str_mv |
Cardona Niño, Valeria |
| dc.subject.lemb.spa.fl_str_mv |
INNOVACION MERCADEO |
| topic |
INNOVACION MERCADEO Innovation Pandemic Crisis Product Process Marketing Organization Management COVID-19 (ENFERMEDAD) EPIDEMIAS Innovación Pandemia Crisis Producto Proceso Marketing Organización Gestión |
| dc.subject.keywords.spa.fl_str_mv |
Innovation Pandemic Crisis Product Process Marketing Organization Management |
| dc.subject.armarc.spa.fl_str_mv |
COVID-19 (ENFERMEDAD) EPIDEMIAS |
| dc.subject.proposal.spa.fl_str_mv |
Innovación Pandemia Crisis Producto Proceso Marketing Organización Gestión |
| description |
La pandemia originada por el COVID-19 ha sido una grave amenaza para la salud pública global que ha generado consecuencias devastadoras no solo para la salud pública, sino también para muchos otros sectores, principalmente de tipo social, económico y político; y las diferentes naciones, adoptarían diversas estrategias para responder a la crisis; sin embargo, la pandemia y su desarrollo no se pueden pronosticar. Así la capacidad de innovación de las organizaciones no es solo un factor decisivo para sus capacidades competitivas, ya que este se configura como el motor para el desarrollo sostenible de cada país; por ello, estas capacidades y la disposición de las organizaciones para innovar resultan ser cruciales para responder a los cambios devenidos de la crisis y otras amenazas que se puedan presentar. A partir de lo anterior, el propósito principal de este estudio fue examinar cómo se ha desarrollado la disposición y las capacidades de innovación en términos de productos, procesos, marketing, organización y gestión en las organizaciones, para gestionar los desafíos producidos por la crisis originada por la pandemia de COVID-19. La metodología fue desarrollada a partir de una revisión de la literatura existente (artículos y trabajos académicos desarrollados entre 2018 y 2021); en ese sentido, se tomó en consideración la información cualitativa y cuantitativa del estudio realizado por Gorzelany-Dziadkowiec (2021), titulado COVID-19: Business Innovation Challenges, el cual sirvió de base a la presente investigación, en razón a que su autor examinó cuál había sido la preparación y las capacidades para desarrollar innovaciones en las organizaciones y sectores indagados en Europa durante la pandemia de COVID-19; permitiendo: i) recoger hechos y opiniones, ii) la visión de las organizaciones indagadas sobre cómo fue su innovación durante la pandemia, iii) la creación de un modelo genérico para organizaciones y empresas medianas, micro y pequeñas. Por último, se presentan una serie de concusiones que resultan relevantes respecto a la temática que ha sido abordada. |
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2022 |
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2022-05-05 |
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2023-03-31T22:44:29Z |
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2023-03-31T22:44:29Z |
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Tesis/Trabajo de grado - Monografía - Pregrado |
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Albaz, A., Mansour, T., Rida, T. & Schubert, J. (June 9, 2020). Setting up small and medium-size enterprises for restart and recovery. Public & Social Sector. Insights McKinsey Co. https://www.mckinsey.com/industries/public-and-social-sector/our- insights/setting-up-small-and-medium-size-enterprises-for-restart-and-recovery Annunziata, M. & Bourgeois, H. (2018). The future of work: How G20 countries can leverage digital-industrial innovations into stronger high-quality jobs growth. Economics Discussion Papers, No 2018-28, Kiel Institute for the World Economy. http://www.economics-ejournal.org/economics/discussionpapers/2018-28 Anzola Castillo, I. E. (2011). El Futuro de la Administración de Gary Hamel y Bill Breen. Prensa de la Escuela de Revisión de Negocios de Harvard. Grupo Editorial Norma 2008 Bogotá Colombia. ISBN 978-958-45-2299-3. 376. Cuadernos Latinoamericanos de Administración, VII (13),81-82. https://www.redalyc.org/articulo.oa?id=409634366008 Balsmeier, B., Fleming, L. & Manso, G. (2017). Independent boards and innovation, Journal of Financial Economics, 123(3), 536-557. https://doi.org/10.1016/j.jfineco.2016.12.005. Bányai, T., & Kaczmar, I. (2021). Introductory Chapter: Disciplinarity Aspects in Green Supply Chain Design and Operation. In T. Bányai, & I. Kaczmar (Eds.), Green Supply Chain - Competitiveness and Sustainability. Intech Open. https://doi.org/10.5772/intechopen.99451 Baregheh, A., Rowley, J. and Sambrook, S. (2009), "Towards a multidisciplinary definition of innovation", Management Decision, Vol. 47 No. 8, pp. 1323-1339. https://doi.org/10.1108/00251740910984578 Beamon, B.M. (1999), "Designing the green supply chain", Logistics Information Management, 12(4). 332-342. https://doi.org/10.1108/09576059910284159 Bettman, D., Blikle, A. J., Bochniarz, H., Brzostowski, T., Budziak, T., Eichelberger, W., Erdman, J., Grzesiak, J., Hausner, J., Łabno- Faleckaad, E. (2021). Business Report: What's Next in Business? How The Pandemic Has Changed Company and People Management. GAP Foundation. https://oees.pl/wp-content/uploads/2020/12/Raport-Biznes_25.11-IP-1.pdf Bigliardi, B. & Galati, F. (2018). An open innovation model for SMEs. In Researching open innovation in SMEs. World Scientific Publishing 71–113. https://www.worldscientific.com/doi/pdf/10.1142/9789813230972_0003?download=true Birkinshaw, J., Hamel, G. & Mol, M.J. (2008). Management Innovation. Academy Manage Review. 4, 825–845. https://doi.org/10.5465/amr.2008.34421969 Burzyńska, M. (June 15, 2020). Road to Innovation and COVID-19 Challenges For CEO. The Road to Innovation and COVID-19: Challenges for the CEO. Ayming Advisory Group. Report international advisory group. https://www.ayming.pl/wp-content/uploads/sites/16/2020/08/Ayming_COVID_raport_EN.pdf Costa, V. & Monteiro, S. (2016). Key knowledge management processes for innovation: a systematic literature review. VINE Journal of Information and Knowledge Management Systems, 46(3), 386-410. https://doi.org/10.1108/VJIKMS-02-2015-0017 Cowling, M., Brown, R., & Rocha, A. (2020). Did you save some cash for a rainy COVID-19 day? The crisis and SMEs. International Small Business Journal, 38(7), 593–604. https://doi.org/10.1177/0266242620945102. De Vet, J. M., Nigohosyan, D., Núñez Ferrer, J., Gross, A-K., Kuehl, S. and Flickenschild, M. (2021). Impacts of the COVID-19 pandemic on EU industries. Study. Requested by the ITRE committee. https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662903/IPOL_STU(2021)662903_EN.pdf Ding, A. W., & Li, S. (2021). National response strategies and marketing innovations during the COVID-19 pandemic. Business Horizons, 64(2), 295–306. https://doi.org/10.1016/j.bushor.2020.12.005 Drucker, P. (2014). Innovation and Entrepreneurship. Routledge, 1st Edition. ISBN 9781138019195 Dzierżanowski, M. (2020). Business report in the COVID-19 era. Overcoming the fear of change [Interview]. My Company. https://mycompanypolska.pl/artykul/raport-biznes-w-erze-covid-19-pokonac-lek-przed-zmiana-%5Bwywiad%5D/ 5860 Ebata, A., Nisbett, N. & Gillespie, S. (2021) 'Food Systems After Covid-19' in Taylor, P. and McCarthy, M. (Eds) Building a Better World: The Crisis and Opportunity of Covid-19, IDS Bulletin 52(1), 73-94. https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/16506 Ezzat, A. & Rubulotta, F. (2020). Is COVID-19 the Black Swan? ICU Management & Practice, 20(2), 113-115. https://healthmanagement.org/uploads/article_attachment/icu2-v20-is-covid-19-the-black-swan-.pdf Gehrke-Gut, H. (2020). Will the crisis affect the marketing, public relations and advertising industry? Gazeta MSP: Advertising and marketing. http://gazeta-msp.pl/?id=pokaz_artykul&indeks_artykulu=4728 Gorzelany-Dziadkowiec, M. (2021). COVID-19: Business Innovation Challenges. Sustainability, 13(11439), 1-21. Gorzelany-Dziadkowiec, M., Gorzelany, J., Stauskis, G., Hernik, J., Van Assche, K., & Noszczyk, T. (2019). The innovation process in local development – the material, institutional, and intellectual infrastructure shaping and shaped by innovation. Technological and Economic Development of Economy, 25(6), 1232-1258. https://doi.org/10.3846/tede.2019.11094 Habiyaremye, A. (2021). Co-Operative Learning and Resilience to COVID-19 in a Small-Sized South African Enterprise. Sustainability, 13, 1976. https://doi.org/10.3390/su13041976 Hamel, G. (2006). Creativity: The Why, What, and How of Management Innovation. Harvard Business Review (February), 38, 57–68. https://hbr.org/2006/02/the-why-what-and-how-of-management-innovation Hameed, W.U., Nisar, Q.A., & Wu, H. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745. https://www.semanticscholar.org/paper/Relationships-between-external-knowledge%2C-internal-Hameed-Nisar/83291cb1faaad13d6b44c5a492c9e3075f6c9404 Hanggraeni, D., & Sinamo, T. (2021). Quality of Entrepreneurship and Micro-, Small- and Medium-sized Enterprises’ (MSMEs) Financial Performance in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 897–907. https://doi.org/10.13106/JAFEB.2021.VOL8.NO4.0897 Harel, R. (2021). The Impact of COVID-19 on Small Businesses’ Performance and Innovation. Global Business Review. https://doi.org/10.1177/09721509211039145 Iavicoli, S.; Boccuni, F.; Buresti, G.; Gagliardi, D.; Persechino, B.; Valenti, A.; Rondinone, B.M. (2021). Risk assessment at work and prevention strategies on COVID-19 in Italy. PLoS ONE, 16. https://doi.org/10.1371/journal.pone.0248874 Isik, C.; Aydin, E.; Dogru, T.; Rehman, A.; Alvarado, R.; Ahmad, M.; Irfan, M. (2021). The Nexus between Team Culture, Innovative Work Behaviour and Tacit Knowledge Sharing: Theory and Evidence. Sustainability. 13(4333). DOI: 10.3390/su13084333 Javaid, M., Haleem, A., Vaishya, R., Bahl, S., Suman, R., & Vaish, A. (2020). Industry 4.0 technologies and their applications in fighting COVID-19 pandemic. Diabetes & metabolic syndrome, 14(4), 419–422. https://doi.org/10.1016/j.dsx.2020.04.032 Karpinska, K., Matel, A. & Protasiewicz, A. (2017). The consumer in innovative activity of enterprises. Half. Tow. Econo. Polish Economic Society, Branch in Białystok. DOI 10.24136/eep.mon.2017.1 Kotler, P. (1997) Marketing Management: Analysis, Planning, Implementation, and Control. 9th Edition, Prentice Hall, Upper Saddle River. Kumar, M. (2021). Ten emerging trends shaping our new future. 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Working Knowledge: Business Research for Business Leaders. https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation Mardani, A., Nikoosokhan, S., Moradi, M., & Doustar, M. (2018). The Relationship Between Knowledge Management and Innovation Performance. The Journal of High Technology Management Research, 29, 12-26. DOI: 10.1016/J.HITECH.2018.04.002 Mitra, J. (2019). Entrepreneurship, innovation and regional development: An introduction. Routledge. ISBN 9781138685628 Nakagaki, P., Aber, J. & Fetterhoff, T. (2012) The Challenges in Implementing Open Innovation in a Global Innovation-Driven Corporation, Research-Technology Management, 55:4, 32-38, DOI: 10.5437/08956308X5504079 Ode, E. & Ayavoo, R. (2020). The mediating role of knowledge application in the relationship between knowledge management practices and firm innovation. Journal of Innovation & Knowledge, 5(3), 210-218. https://doi.org/10.1016/j.jik.2019.08.002. Polish Agency for Enterprise Development (July 31, 2020). PARP: Innovation as the key to get out of the crisis. Monitoring trends in innovation - Report 8. https://www.parp.gov.pl/component/content/article/62819:parp-innowacyjnosc- kluczem-do-wyjscia-z-kryzysu Raies, A., & Ben Mimoun, M. (2021). Laying Off Versus Training Workers: How Can Saudi Entrepreneurs Manage the COVID-19 Crisis? The Journal of Asian Finance, Economics and Business, 8(4), 673–685. https://doi.org/10.13106/JAFEB.2021.VOL8.NO4.0673 Ratten, V. (2020). Coronavirus and international business: An entrepreneurial ecosystem perspective. Thunderbird International Bussines Review. 62: 629– 634. https://doi.org/10.1002/tie.22161 Roper, S., & Turner, J. (2020). R&D and innovation after COVID-19: What can we expect? A review of prior research and data trends after the great financial crisis. International Small Business Journal, 38(6), 504–514. https://doi.org/10.1177/0266242620947946 Rowan, N. J. & Laffey, J. G. (2020). Challenges and solutions for addressing critical shortage of supply chain for personal and protective equipment (PPE) arising from Coronavirus disease (COVID19) pandemic. Case study from the Republic of Ireland. Science of The Total Environment, 725. https://doi.org/10.1016/j.scitotenv.2020.138532 Sadeghi, A. & Rad, F. (2018). The role of knowledge-oriented leadership in knowledge management and innovation. Management Science Letters. 8. 151-160. DOI: 10.5267/j.msl.2018.1.003. Sarfraz, Z., Sarfraz, A., Iftikar, H. M., & Akhund, R. (2021). Is COVID-19 pushing us to the Fifth Industrial Revolution (Society 5.0)? Pakistan journal of medical sciences, 37(2), 591–594. https://doi.org/10.12669/pjms.37.2.3387 Saviotti, P.P. & Pyka, A. (2017). Innovation, structural change and demand evolution: does demand saturate? Journal of Evolutionary Economics, Springer, vol. 27(2), 337-358. https://ideas.repec.org/a/spr/joevec/v27y2017i2d10.1007_s00191-015-0428-2.html Schiavi, G. & Behr, A. (2018). Emerging technologies and new business models: a review on disruptive business models. Innovation & Management Review. 15, 338–355. DOI: 10.1108/INMR-03-2018-0013. Schumpeter, J. A. (2018). Innovation and Entrepreneurship Theorist. Enterprise & Finance. 3, 23-40. http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-95aced04-5193-45ff-b97e-7caf693cf960/c/0czasopismo_P_F_3_2018_Jurczak_Pysz.pdf Taleb, N. N. (2007). The Black Swan: The Impact of the Highly Improbable. The Random House Publishing Group. https://www.economist.com/media/globalexecutive/black_swan_taleb_e.pdf Thukral, E. (2021). COVID-19: Small and medium enterprises challenges and responses with creativity, innovation, and entrepreneurship. Strategic Change. 30: 153– 158. https://doi.org/10.1002/jsc.2399 Tiwari, R., Buse, S. & Herstatt, C. (2007). Innovation via Global Route: Proposing a Reference Model for Chances and Challenges of Global Innovation Processes. Hamburg University of Technology. Working Paper 49, 1–19. http://www.global-innovation.net/publications/ PDF/Working_Paper_49.pdf Vaccaro, I.G., Jansen, J.J.P., Van Den Bosch, F.A.J. and Volberda, H.W. (2012), Management Innovation and Leadership: The Moderating Role of Organizational Size. Journal of Management Studies, 49: 28-51. https://doi.org/10.1111/j.1467-6486.2010.00976.x Wang, R., Ma, S., Xu, X. & Song, P. (2021). Heterogeneous Shareholders’ Participation, COVID-19 Impact, and Innovation Decisions of State-Owned Firms: Evidence from China. Sustainability, 13(8), 4406. https://www.mdpi.com/2071-1050/13/8/4406 Zahra, S. A., & Covin, J. G. (1994). The financial implications of fit between competitive strategy and innovation types and sources. Journal of High Technology Management Research, 5(2), 183-211. https://doi.org/10.1016/1047-8310(94)90002-7 |
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Gomez, Luis FranciscoCardona Niño, ValeriaAdministrador de Empresas2023-03-31T22:44:29Z2023-03-31T22:44:29Z2022-05-05http://hdl.handle.net/10654/43626instname:Universidad Militar Nueva Granadareponame:Repositorio Institucional Universidad Militar Nueva Granadarepourl:https://repository.unimilitar.edu.coLa pandemia originada por el COVID-19 ha sido una grave amenaza para la salud pública global que ha generado consecuencias devastadoras no solo para la salud pública, sino también para muchos otros sectores, principalmente de tipo social, económico y político; y las diferentes naciones, adoptarían diversas estrategias para responder a la crisis; sin embargo, la pandemia y su desarrollo no se pueden pronosticar. Así la capacidad de innovación de las organizaciones no es solo un factor decisivo para sus capacidades competitivas, ya que este se configura como el motor para el desarrollo sostenible de cada país; por ello, estas capacidades y la disposición de las organizaciones para innovar resultan ser cruciales para responder a los cambios devenidos de la crisis y otras amenazas que se puedan presentar. A partir de lo anterior, el propósito principal de este estudio fue examinar cómo se ha desarrollado la disposición y las capacidades de innovación en términos de productos, procesos, marketing, organización y gestión en las organizaciones, para gestionar los desafíos producidos por la crisis originada por la pandemia de COVID-19. La metodología fue desarrollada a partir de una revisión de la literatura existente (artículos y trabajos académicos desarrollados entre 2018 y 2021); en ese sentido, se tomó en consideración la información cualitativa y cuantitativa del estudio realizado por Gorzelany-Dziadkowiec (2021), titulado COVID-19: Business Innovation Challenges, el cual sirvió de base a la presente investigación, en razón a que su autor examinó cuál había sido la preparación y las capacidades para desarrollar innovaciones en las organizaciones y sectores indagados en Europa durante la pandemia de COVID-19; permitiendo: i) recoger hechos y opiniones, ii) la visión de las organizaciones indagadas sobre cómo fue su innovación durante la pandemia, iii) la creación de un modelo genérico para organizaciones y empresas medianas, micro y pequeñas. Por último, se presentan una serie de concusiones que resultan relevantes respecto a la temática que ha sido abordada.The pandemic caused by COVID-19 has been a serious threat to global public health that has generated devastating consequences not only for public health, but also for many other sectors, mainly social, economic and political; and the different nations would adopt different strategies to respond to the crisis; however, the pandemic and its development cannot be predicted. Thus, the innovation capacity of organizations is not only a decisive factor for their competitive capacities, since this is configured as the engine for the sustainable development of each country; therefore, these capabilities and the willingness of organizations to innovate turn out to be crucial to respond to the changes resulting from the crisis and other threats that may arise. Based on the above, the main purpose of this study was to examine how the disposition and innovation capacities have been developed in terms of products, processes, marketing, organization and management in organizations, to manage the challenges produced by the crisis originated due to the COVID-19 pandemic. The methodology was developed from a review of the existing literature (articles and academic works developed between 2018 and 2021); In this sense, the qualitative and quantitative information of the study carried out by Gorzelany-Dziadkowiec (2021), entitled COVID-19: Business Innovation Challenges, was taken into consideration, which served as the basis for this investigation, because its author examined what had been the preparation and capacities to develop innovations in the organizations and sectors investigated in Europe during the COVID-19 pandemic; allowing: i) to collect facts and opinions, ii) the vision of the organizations questioned about how their innovation was during the pandemic, iii) the creation of a generic model for medium, micro and small organizations and companies. 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Journal of High Technology Management Research, 5(2), 183-211. https://doi.org/10.1016/1047-8310(94)90002-7Calle 100ORIGINALCardonaNiñoValeria2022.pdfCardonaNiñoValeria2022.pdfEnsayoapplication/pdf665649http://repository.unimilitar.edu.co/bitstream/10654/43626/1/CardonaNi%c3%b1oValeria2022.pdfaa53fc827a26afce1aad59194f13362cMD51open accessLICENSElicense.txtlicense.txttext/plain; charset=utf-83420http://repository.unimilitar.edu.co/bitstream/10654/43626/2/license.txta609d7e369577f685ce98c66b903b91bMD52open access10654/43626oai:repository.unimilitar.edu.co:10654/436262023-03-31 17:44:31.473open accessRepositorio Institucional 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