Estrategia Customer Relationship Management en las PYMES
Importancia de implementar CRM en una Pyme como una estrategia de Marketing.
- Autores:
-
Tamayo Orozco, Luz Piedad
- Tipo de recurso:
- Fecha de publicación:
- 2014
- Institución:
- Universidad Militar Nueva Granada
- Repositorio:
- Repositorio UMNG
- Idioma:
- spa
- OAI Identifier:
- oai:repository.unimilitar.edu.co:10654/13065
- Acceso en línea:
- http://hdl.handle.net/10654/13065
- Palabra clave:
- RELACIONES CON LOS CLIENTES
GERENCIA ESTRATEGICA
CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)
Customer relationship management
Customer relationship management
CRM
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
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Velásquez Fandiño, LaityTamayo Orozco, Luz PiedadAdministrador de Empresas2015-04-09T14:44:29Z2015-07-13T20:02:36Z2019-12-26T21:29:52Z2015-04-09T14:44:29Z2015-07-13T20:02:36Z2019-12-26T21:29:52Z2014-12-01http://hdl.handle.net/10654/13065Importancia de implementar CRM en una Pyme como una estrategia de Marketing.Importance of implementing CRM in PYMES as a marketing strategy.Pregradoapplication/pdfspaEstrategia Customer Relationship Management en las PYMESCustomer Relationship Management Strategy in PYMESinfo:eu-repo/semantics/bachelorThesisTrabajo de gradohttp://purl.org/coar/resource_type/c_7a1fRELACIONES CON LOS CLIENTESGERENCIA ESTRATEGICACUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)Customer relationship managementCustomer relationship managementCRMFacultad de Estudios a DistanciaAdministración de EmpresasUniversidad Militar Nueva Granadahttp://purl.org/coar/access_right/c_abf2ORIGINALESTRATEGIA CUSTOMER RELATIONSHIP MANAGEMENT EN LAS PYMES.pdfapplication/pdf288191http://repository.unimilitar.edu.co/bitstream/10654/13065/1/ESTRATEGIA%20CUSTOMER%20RELATIONSHIP%20MANAGEMENT%20EN%20LAS%20PYMES.pdfd96dcadcd28d213b1b4f6f36d8d58fdaMD51LICENSElicense.txttext/plain1525http://repository.unimilitar.edu.co/bitstream/10654/13065/2/license.txtd011e6f469ae2dad200ec2899c174bbbMD52TEXTESTRATEGIA CUSTOMER RELATIONSHIP MANAGEMENT EN LAS PYMES.pdf.txtExtracted texttext/plain35558http://repository.unimilitar.edu.co/bitstream/10654/13065/3/ESTRATEGIA%20CUSTOMER%20RELATIONSHIP%20MANAGEMENT%20EN%20LAS%20PYMES.pdf.txt62fee2c956c9ad6ed3210578b5b74506MD53THUMBNAILESTRATEGIA CUSTOMER RELATIONSHIP MANAGEMENT EN LAS PYMES.pdf.jpgIM Thumbnailimage/jpeg5708http://repository.unimilitar.edu.co/bitstream/10654/13065/4/ESTRATEGIA%20CUSTOMER%20RELATIONSHIP%20MANAGEMENT%20EN%20LAS%20PYMES.pdf.jpg4757f4692f1417e3bf82a19da975078aMD5410654/13065oai:repository.unimilitar.edu.co:10654/130652020-06-30 11:32:36.435Repositorio Institucional UMNGbibliodigital@unimilitar.edu.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 |
| dc.title.spa.fl_str_mv |
Estrategia Customer Relationship Management en las PYMES |
| dc.title.translated.spa.fl_str_mv |
Customer Relationship Management Strategy in PYMES |
| title |
Estrategia Customer Relationship Management en las PYMES |
| spellingShingle |
Estrategia Customer Relationship Management en las PYMES RELACIONES CON LOS CLIENTES GERENCIA ESTRATEGICA CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.) Customer relationship management Customer relationship management CRM |
| title_short |
Estrategia Customer Relationship Management en las PYMES |
| title_full |
Estrategia Customer Relationship Management en las PYMES |
| title_fullStr |
Estrategia Customer Relationship Management en las PYMES |
| title_full_unstemmed |
Estrategia Customer Relationship Management en las PYMES |
| title_sort |
Estrategia Customer Relationship Management en las PYMES |
| dc.creator.fl_str_mv |
Tamayo Orozco, Luz Piedad |
| dc.contributor.advisor.spa.fl_str_mv |
Velásquez Fandiño, Laity |
| dc.contributor.author.spa.fl_str_mv |
Tamayo Orozco, Luz Piedad |
| dc.subject.lemb.spa.fl_str_mv |
RELACIONES CON LOS CLIENTES GERENCIA ESTRATEGICA CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.) |
| topic |
RELACIONES CON LOS CLIENTES GERENCIA ESTRATEGICA CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.) Customer relationship management Customer relationship management CRM |
| dc.subject.keywords.spa.fl_str_mv |
Customer relationship management |
| dc.subject.proposal.spa.fl_str_mv |
Customer relationship management CRM |
| description |
Importancia de implementar CRM en una Pyme como una estrategia de Marketing. |
| publishDate |
2014 |
| dc.date.issued.none.fl_str_mv |
2014-12-01 |
| dc.date.accessioned.none.fl_str_mv |
2015-04-09T14:44:29Z 2015-07-13T20:02:36Z 2019-12-26T21:29:52Z |
| dc.date.available.none.fl_str_mv |
2015-04-09T14:44:29Z 2015-07-13T20:02:36Z 2019-12-26T21:29:52Z |
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info:eu-repo/semantics/bachelorThesis |
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http://purl.org/coar/resource_type/c_7a1f |
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Trabajo de grado |
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http://hdl.handle.net/10654/13065 |
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http://hdl.handle.net/10654/13065 |
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spa |
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spa |
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http://purl.org/coar/access_right/c_abf2 |
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http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
| dc.publisher.department.spa.fl_str_mv |
Facultad de Estudios a Distancia |
| dc.publisher.program.spa.fl_str_mv |
Administración de Empresas |
| dc.publisher.grantor.spa.fl_str_mv |
Universidad Militar Nueva Granada |
| institution |
Universidad Militar Nueva Granada |
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