Estrategia Customer Relationship Management en las PYMES

Importancia de implementar CRM en una Pyme como una estrategia de Marketing.

Autores:
Tamayo Orozco, Luz Piedad
Tipo de recurso:
Fecha de publicación:
2014
Institución:
Universidad Militar Nueva Granada
Repositorio:
Repositorio UMNG
Idioma:
spa
OAI Identifier:
oai:repository.unimilitar.edu.co:10654/13065
Acceso en línea:
http://hdl.handle.net/10654/13065
Palabra clave:
RELACIONES CON LOS CLIENTES
GERENCIA ESTRATEGICA
CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)
Customer relationship management
Customer relationship management
CRM
Rights
License
http://purl.org/coar/access_right/c_abf2
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spelling Velásquez Fandiño, LaityTamayo Orozco, Luz PiedadAdministrador de Empresas2015-04-09T14:44:29Z2015-07-13T20:02:36Z2019-12-26T21:29:52Z2015-04-09T14:44:29Z2015-07-13T20:02:36Z2019-12-26T21:29:52Z2014-12-01http://hdl.handle.net/10654/13065Importancia de implementar CRM en una Pyme como una estrategia de Marketing.Importance of implementing CRM in PYMES as a marketing strategy.Pregradoapplication/pdfspaEstrategia Customer Relationship Management en las PYMESCustomer Relationship Management Strategy in PYMESinfo:eu-repo/semantics/bachelorThesisTrabajo de gradohttp://purl.org/coar/resource_type/c_7a1fRELACIONES CON LOS CLIENTESGERENCIA ESTRATEGICACUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)Customer relationship managementCustomer relationship managementCRMFacultad de Estudios a DistanciaAdministración de EmpresasUniversidad Militar Nueva Granadahttp://purl.org/coar/access_right/c_abf2ORIGINALESTRATEGIA CUSTOMER RELATIONSHIP MANAGEMENT EN LAS PYMES.pdfapplication/pdf288191http://repository.unimilitar.edu.co/bitstream/10654/13065/1/ESTRATEGIA%20CUSTOMER%20RELATIONSHIP%20MANAGEMENT%20EN%20LAS%20PYMES.pdfd96dcadcd28d213b1b4f6f36d8d58fdaMD51LICENSElicense.txttext/plain1525http://repository.unimilitar.edu.co/bitstream/10654/13065/2/license.txtd011e6f469ae2dad200ec2899c174bbbMD52TEXTESTRATEGIA CUSTOMER RELATIONSHIP MANAGEMENT EN LAS PYMES.pdf.txtExtracted texttext/plain35558http://repository.unimilitar.edu.co/bitstream/10654/13065/3/ESTRATEGIA%20CUSTOMER%20RELATIONSHIP%20MANAGEMENT%20EN%20LAS%20PYMES.pdf.txt62fee2c956c9ad6ed3210578b5b74506MD53THUMBNAILESTRATEGIA CUSTOMER RELATIONSHIP MANAGEMENT EN LAS PYMES.pdf.jpgIM Thumbnailimage/jpeg5708http://repository.unimilitar.edu.co/bitstream/10654/13065/4/ESTRATEGIA%20CUSTOMER%20RELATIONSHIP%20MANAGEMENT%20EN%20LAS%20PYMES.pdf.jpg4757f4692f1417e3bf82a19da975078aMD5410654/13065oai:repository.unimilitar.edu.co:10654/130652020-06-30 11:32:36.435Repositorio Institucional UMNGbibliodigital@unimilitar.edu.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
dc.title.spa.fl_str_mv Estrategia Customer Relationship Management en las PYMES
dc.title.translated.spa.fl_str_mv Customer Relationship Management Strategy in PYMES
title Estrategia Customer Relationship Management en las PYMES
spellingShingle Estrategia Customer Relationship Management en las PYMES
RELACIONES CON LOS CLIENTES
GERENCIA ESTRATEGICA
CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)
Customer relationship management
Customer relationship management
CRM
title_short Estrategia Customer Relationship Management en las PYMES
title_full Estrategia Customer Relationship Management en las PYMES
title_fullStr Estrategia Customer Relationship Management en las PYMES
title_full_unstemmed Estrategia Customer Relationship Management en las PYMES
title_sort Estrategia Customer Relationship Management en las PYMES
dc.creator.fl_str_mv Tamayo Orozco, Luz Piedad
dc.contributor.advisor.spa.fl_str_mv Velásquez Fandiño, Laity
dc.contributor.author.spa.fl_str_mv Tamayo Orozco, Luz Piedad
dc.subject.lemb.spa.fl_str_mv RELACIONES CON LOS CLIENTES
GERENCIA ESTRATEGICA
CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)
topic RELACIONES CON LOS CLIENTES
GERENCIA ESTRATEGICA
CUSTOMER RELATIONSHIP MANAGAMENT (C.R.M.)
Customer relationship management
Customer relationship management
CRM
dc.subject.keywords.spa.fl_str_mv Customer relationship management
dc.subject.proposal.spa.fl_str_mv Customer relationship management
CRM
description Importancia de implementar CRM en una Pyme como una estrategia de Marketing.
publishDate 2014
dc.date.issued.none.fl_str_mv 2014-12-01
dc.date.accessioned.none.fl_str_mv 2015-04-09T14:44:29Z
2015-07-13T20:02:36Z
2019-12-26T21:29:52Z
dc.date.available.none.fl_str_mv 2015-04-09T14:44:29Z
2015-07-13T20:02:36Z
2019-12-26T21:29:52Z
dc.type.spa.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.local.spa.fl_str_mv Trabajo de grado
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10654/13065
url http://hdl.handle.net/10654/13065
dc.language.iso.spa.fl_str_mv spa
language spa
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dc.publisher.department.spa.fl_str_mv Facultad de Estudios a Distancia
dc.publisher.program.spa.fl_str_mv Administración de Empresas
dc.publisher.grantor.spa.fl_str_mv Universidad Militar Nueva Granada
institution Universidad Militar Nueva Granada
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