El rol de la efectividad percibida del consumidor en el comportamiento de reciclaje : una ruta indirecta a través de otros comportamientos pro-ambientales

"This study explores the role of Perceived Consumer Effectiveness in recycling behavior. Specifically, it states that there is a mediation relationship. Thus, PCE, which is the individual?s perception of the importance and utility of their actions to solve problems, has an influencer role through other pro-environmental behavior (the use of reusable bags) in recycling practice. This research contributes to the discussion about pro-environmental behaviors, particularly on recycling, in three ways: First, it proposes the analysis of an attitudinal variable like PCE that has had predictive power on pro-environmental behaviors, but it have not been analyzed in direct relation to recycling. Second, because few researches have proposed mediation models to analyze recycling, this work addresses one model to evaluate the interaction between explanatory variables. Finally, this study is proposing behaviors as mediators; this is a new path to understand the adoption of recycling and how overcome the gap between attitudes and behaviors, which has been a key question in the fields of marketing and sustainability." -- Tomado del resumen.

• Autores: Arias Puentes, Claudia Patricia
• Fecha de publicación: 2017
• Institución: Universidad de los Andes
• Repositorio: Séneca: repositorio Uniandes
• Idioma: spa
• OAI Identifier: oai:repositorio.uniandes.edu.co:1992/61755
• Acceso en línea: http://hdl.handle.net/1992/61755
• Palabra clave: Comportamiento del consumidor; Consumidores; Medición por escalas (Ciencias sociales); Psicología ambiental; Reciclaje; Responsabilidad social de los negocios
• Rights: openAccess
• License: http://creativecommons.org/licenses/by-nc-nd/4.0/