Plan de negocio: DALA Cervecería Artesanal
It is a business plan for a craft brewery, developed under cogotá city context. In which the situation of the global and Colombian market was analyzed, the company was structured, sales and market strategies were planned, direct and indirect competition was analyzed, and economic viability was analy...
- Autores:
-
Valencia Salamanca, Brayan
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2020
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/51580
- Acceso en línea:
- http://hdl.handle.net/1992/51580
- Palabra clave:
- Creación de empresas
Industria cervecera
Cerveza artesanal
Ingeniería
- Rights
- openAccess
- License
- https://repositorio.uniandes.edu.co/static/pdf/aceptacion_uso_es.pdf
| Summary: | It is a business plan for a craft brewery, developed under cogotá city context. In which the situation of the global and Colombian market was analyzed, the company was structured, sales and market strategies were planned, direct and indirect competition was analyzed, and economic viability was analyzed. |
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