Interest rates, promotional prizes and competition in the banking industry

Some Colombian commercial banks have used the strategy of offering promotional prizes in order to attract new savings customers. In this paper we develop a two-stage game model that allows us to understand the effects of this promotional strategy on the deposit interest rates, the deposit market sha...

Full description

Autores:

Zanna Rodríguez, Luis Felipe

Tipo de recurso:

Work document

Fecha de publicación:

2003

Institución:

Universidad de los Andes

Repositorio:

Séneca: repositorio Uniandes

Idioma:

eng

OAI Identifier:

oai:repositorio.uniandes.edu.co:1992/8314

Acceso en línea:

http://hdl.handle.net/1992/8314

Palabra clave:

Banking competition
Interest rates and interest rate spreads
Bancos - Mercadeo - Colombia
Tasas de interés - Colombia - Modelos matemáticos
D21, D43, G21, L13

Rights

openAccess

License

http://creativecommons.org/licenses/by-nc-nd/4.0/