Pautas para plantear estrategias de afectividad en tiempos de aislamiento: el papel del regalo como espejo socio-emotivo contemporáneo y agente de transformación social

Previously deteriorated as a consequence of a capitalist model, consolidated in a society of detrimental performance, affectivity resurfaces in times of COVID-19 through the resignification of traditional values, customs and psycho-social feelings and therefore, inherent, to the human being, as an essential input for mental health and interpersonal relationships in times of isolation. The thesis work developed, proposes a design opportunity from a critical position, in response to a conjuncture of extreme measures, which dethrone the consumerism to which said society was accustomed. The symbolic nature of affection takes tangible form from emotionality and gamification; strategies for interaction and social transformation, shared as gifts. Emotional design is more important than ever, legitimizing the new teaching of this generation; the commemorative experience as a tool for collective memory and generator of change and meaning. In short, an investigation is developed that aims to be a reference material for subsequent design strategies, in favor of the perception of closeness at a distance, even a new affective school and a relational structural model, based on the transformation of pleasure to gratification.

• Autores: Pazos Rezk, Maria
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2020
• Institución: Universidad de los Andes
• Repositorio: Séneca: repositorio Uniandes
• Idioma: spa
• OAI Identifier: oai:repositorio.uniandes.edu.co:1992/51147
• Acceso en línea: http://hdl.handle.net/1992/51147
• Palabra clave: COVID-19 (Enfermedad); Aislamiento social; Relaciones humanas; Emociones y diseño; Regalos; Diseño
• Rights: openAccess
• License: http://creativecommons.org/licenses/by-nc-nd/4.0/