Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations,...
- Autores:
-
Sánchez-Torres, Javier A.
Arroyo-Cañada, Francisco Javier
Varon-Sandoval, Alexander
Sánchez-Alzate, James Ariel
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2017
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/60375
- Acceso en línea:
- https://repositorio.unal.edu.co/handle/unal/60375
http://bdigital.unal.edu.co/58707/
- Palabra clave:
- 62 Ingeniería y operaciones afines / Engineering
e-commerce
UTAUT
purchase
Colombia
moderators
socioeconomic status
educational level
comercio electrónico
UTAUT
compra
Colombia
moderadores
nivel socioeconómico
nivel educativo
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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oai:repositorio.unal.edu.co:unal/60375 |
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UNACIONAL2 |
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Universidad Nacional de Colombia |
repository_id_str |
|
dc.title.spa.fl_str_mv |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
title |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
spellingShingle |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention 62 Ingeniería y operaciones afines / Engineering e-commerce UTAUT purchase Colombia moderators socioeconomic status educational level comercio electrónico UTAUT compra Colombia moderadores nivel socioeconómico nivel educativo |
title_short |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
title_full |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
title_fullStr |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
title_full_unstemmed |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
title_sort |
Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention |
dc.creator.fl_str_mv |
Sánchez-Torres, Javier A. Arroyo-Cañada, Francisco Javier Varon-Sandoval, Alexander Sánchez-Alzate, James Ariel |
dc.contributor.author.spa.fl_str_mv |
Sánchez-Torres, Javier A. Arroyo-Cañada, Francisco Javier Varon-Sandoval, Alexander Sánchez-Alzate, James Ariel |
dc.subject.ddc.spa.fl_str_mv |
62 Ingeniería y operaciones afines / Engineering |
topic |
62 Ingeniería y operaciones afines / Engineering e-commerce UTAUT purchase Colombia moderators socioeconomic status educational level comercio electrónico UTAUT compra Colombia moderadores nivel socioeconómico nivel educativo |
dc.subject.proposal.spa.fl_str_mv |
e-commerce UTAUT purchase Colombia moderators socioeconomic status educational level comercio electrónico UTAUT compra Colombia moderadores nivel socioeconómico nivel educativo |
description |
This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status. |
publishDate |
2017 |
dc.date.issued.spa.fl_str_mv |
2017-07-01 |
dc.date.accessioned.spa.fl_str_mv |
2019-07-02T18:10:28Z |
dc.date.available.spa.fl_str_mv |
2019-07-02T18:10:28Z |
dc.type.spa.fl_str_mv |
Artículo de revista |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
dc.type.driver.spa.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.version.spa.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_6501 |
dc.type.coarversion.spa.fl_str_mv |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
dc.type.content.spa.fl_str_mv |
Text |
dc.type.redcol.spa.fl_str_mv |
http://purl.org/redcol/resource_type/ART |
format |
http://purl.org/coar/resource_type/c_6501 |
status_str |
publishedVersion |
dc.identifier.issn.spa.fl_str_mv |
ISSN: 2346-2183 |
dc.identifier.uri.none.fl_str_mv |
https://repositorio.unal.edu.co/handle/unal/60375 |
dc.identifier.eprints.spa.fl_str_mv |
http://bdigital.unal.edu.co/58707/ |
identifier_str_mv |
ISSN: 2346-2183 |
url |
https://repositorio.unal.edu.co/handle/unal/60375 http://bdigital.unal.edu.co/58707/ |
dc.language.iso.spa.fl_str_mv |
spa |
language |
spa |
dc.relation.spa.fl_str_mv |
https://revistas.unal.edu.co/index.php/dyna/article/view/65496 |
dc.relation.ispartof.spa.fl_str_mv |
Universidad Nacional de Colombia Revistas electrónicas UN Dyna Dyna |
dc.relation.references.spa.fl_str_mv |
Sánchez-Torres, Javier A. and Arroyo-Cañada, Francisco Javier and Varon-Sandoval, Alexander and Sánchez-Alzate, James Ariel (2017) Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention. DYNA, 84 (202). pp. 175-189. ISSN 2346-2183 |
dc.rights.spa.fl_str_mv |
Derechos reservados - Universidad Nacional de Colombia |
dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
dc.rights.license.spa.fl_str_mv |
Atribución-NoComercial 4.0 Internacional |
dc.rights.uri.spa.fl_str_mv |
http://creativecommons.org/licenses/by-nc/4.0/ |
dc.rights.accessrights.spa.fl_str_mv |
info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Atribución-NoComercial 4.0 Internacional Derechos reservados - Universidad Nacional de Colombia http://creativecommons.org/licenses/by-nc/4.0/ http://purl.org/coar/access_right/c_abf2 |
eu_rights_str_mv |
openAccess |
dc.format.mimetype.spa.fl_str_mv |
application/pdf |
dc.publisher.spa.fl_str_mv |
Universidad Nacional de Colombia (Sede Medellín). Facultad de Minas. |
institution |
Universidad Nacional de Colombia |
bitstream.url.fl_str_mv |
https://repositorio.unal.edu.co/bitstream/unal/60375/1/65496-350177-1-PB.pdf https://repositorio.unal.edu.co/bitstream/unal/60375/2/65496-350177-1-PB.pdf.jpg |
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Repositorio Institucional Universidad Nacional de Colombia |
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1814089610422124544 |
spelling |
Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Sánchez-Torres, Javier A.38f411ae-39ae-4cb4-b065-79e668dc4815300Arroyo-Cañada, Francisco Javier0610bb94-3b6e-4e5c-acfd-850925efa441300Varon-Sandoval, Alexander13b2db92-7259-457c-b56c-b867ff879da4300Sánchez-Alzate, James Ariel5d677942-4766-40c1-83dd-feff6b503afe3002019-07-02T18:10:28Z2019-07-02T18:10:28Z2017-07-01ISSN: 2346-2183https://repositorio.unal.edu.co/handle/unal/60375http://bdigital.unal.edu.co/58707/This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.Este estudio explora las diferencias entre compradores y no compradores en la adopción de la intención de compra electrónica en Colombia. Basado en la Teoría Unificada de Aceptación y Uso de la Tecnología (UTAUT), se establece un modelo teórico que incluye cinco variables: Expectativas de Rendimiento, Expectativas de Esfuerzo, Influencia Social, Condiciones Facilitantes y Riesgo. Los resultados empíricos obtenidos de una muestra final de 1.836 encuestas, resaltan la alta importancia de las Expectativas de Rendimiento que puede dar este canal comercial para ambos grupos, así mismo la Influencia Social es otro factor determinante de la compra electrónica. Así mismo, se realizó un estudio exploratorio del efecto moderador del nivel de estudios y nivel socioeconómico para cada grupo, encontrándose fuertes indicios de influencia de estas variables demográficas, lo cual permite suponer como conclusión de gran aporte para este país, que el acceso a la compra electrónica esta relacionada fuertemente con el estatus social.application/pdfspaUniversidad Nacional de Colombia (Sede Medellín). Facultad de Minas.https://revistas.unal.edu.co/index.php/dyna/article/view/65496Universidad Nacional de Colombia Revistas electrónicas UN DynaDynaSánchez-Torres, Javier A. and Arroyo-Cañada, Francisco Javier and Varon-Sandoval, Alexander and Sánchez-Alzate, James Ariel (2017) Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention. DYNA, 84 (202). pp. 175-189. ISSN 2346-218362 Ingeniería y operaciones afines / Engineeringe-commerceUTAUTpurchaseColombiamoderatorssocioeconomic statuseducational levelcomercio electrónicoUTAUTcompraColombiamoderadoresnivel socioeconómiconivel educativoDifferences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intentionArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINAL65496-350177-1-PB.pdfapplication/pdf529551https://repositorio.unal.edu.co/bitstream/unal/60375/1/65496-350177-1-PB.pdf70122c74fa931fe44be60dd9202c6bf8MD51THUMBNAIL65496-350177-1-PB.pdf.jpg65496-350177-1-PB.pdf.jpgGenerated Thumbnailimage/jpeg9941https://repositorio.unal.edu.co/bitstream/unal/60375/2/65496-350177-1-PB.pdf.jpgf48a72707e380de17f7dc286f38f106dMD52unal/60375oai:repositorio.unal.edu.co:unal/603752023-04-06 23:05:48.039Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co |