Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention

This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations,...

Full description

Autores:
Sánchez-Torres, Javier A.
Arroyo-Cañada, Francisco Javier
Varon-Sandoval, Alexander
Sánchez-Alzate, James Ariel
Tipo de recurso:
Article of journal
Fecha de publicación:
2017
Institución:
Universidad Nacional de Colombia
Repositorio:
Universidad Nacional de Colombia
Idioma:
spa
OAI Identifier:
oai:repositorio.unal.edu.co:unal/60375
Acceso en línea:
https://repositorio.unal.edu.co/handle/unal/60375
http://bdigital.unal.edu.co/58707/
Palabra clave:
62 Ingeniería y operaciones afines / Engineering
e-commerce
UTAUT
purchase
Colombia
moderators
socioeconomic status
educational level
comercio electrónico
UTAUT
compra
Colombia
moderadores
nivel socioeconómico
nivel educativo
Rights
openAccess
License
Atribución-NoComercial 4.0 Internacional
id UNACIONAL2_ead47702832538eb9ea4da8a30b012a7
oai_identifier_str oai:repositorio.unal.edu.co:unal/60375
network_acronym_str UNACIONAL2
network_name_str Universidad Nacional de Colombia
repository_id_str
dc.title.spa.fl_str_mv Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
title Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
spellingShingle Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
62 Ingeniería y operaciones afines / Engineering
e-commerce
UTAUT
purchase
Colombia
moderators
socioeconomic status
educational level
comercio electrónico
UTAUT
compra
Colombia
moderadores
nivel socioeconómico
nivel educativo
title_short Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
title_full Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
title_fullStr Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
title_full_unstemmed Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
title_sort Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention
dc.creator.fl_str_mv Sánchez-Torres, Javier A.
Arroyo-Cañada, Francisco Javier
Varon-Sandoval, Alexander
Sánchez-Alzate, James Ariel
dc.contributor.author.spa.fl_str_mv Sánchez-Torres, Javier A.
Arroyo-Cañada, Francisco Javier
Varon-Sandoval, Alexander
Sánchez-Alzate, James Ariel
dc.subject.ddc.spa.fl_str_mv 62 Ingeniería y operaciones afines / Engineering
topic 62 Ingeniería y operaciones afines / Engineering
e-commerce
UTAUT
purchase
Colombia
moderators
socioeconomic status
educational level
comercio electrónico
UTAUT
compra
Colombia
moderadores
nivel socioeconómico
nivel educativo
dc.subject.proposal.spa.fl_str_mv e-commerce
UTAUT
purchase
Colombia
moderators
socioeconomic status
educational level
comercio electrónico
UTAUT
compra
Colombia
moderadores
nivel socioeconómico
nivel educativo
description This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.
publishDate 2017
dc.date.issued.spa.fl_str_mv 2017-07-01
dc.date.accessioned.spa.fl_str_mv 2019-07-02T18:10:28Z
dc.date.available.spa.fl_str_mv 2019-07-02T18:10:28Z
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.spa.fl_str_mv info:eu-repo/semantics/article
dc.type.version.spa.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.coarversion.spa.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.content.spa.fl_str_mv Text
dc.type.redcol.spa.fl_str_mv http://purl.org/redcol/resource_type/ART
format http://purl.org/coar/resource_type/c_6501
status_str publishedVersion
dc.identifier.issn.spa.fl_str_mv ISSN: 2346-2183
dc.identifier.uri.none.fl_str_mv https://repositorio.unal.edu.co/handle/unal/60375
dc.identifier.eprints.spa.fl_str_mv http://bdigital.unal.edu.co/58707/
identifier_str_mv ISSN: 2346-2183
url https://repositorio.unal.edu.co/handle/unal/60375
http://bdigital.unal.edu.co/58707/
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.spa.fl_str_mv https://revistas.unal.edu.co/index.php/dyna/article/view/65496
dc.relation.ispartof.spa.fl_str_mv Universidad Nacional de Colombia Revistas electrónicas UN Dyna
Dyna
dc.relation.references.spa.fl_str_mv Sánchez-Torres, Javier A. and Arroyo-Cañada, Francisco Javier and Varon-Sandoval, Alexander and Sánchez-Alzate, James Ariel (2017) Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention. DYNA, 84 (202). pp. 175-189. ISSN 2346-2183
dc.rights.spa.fl_str_mv Derechos reservados - Universidad Nacional de Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.spa.fl_str_mv Atribución-NoComercial 4.0 Internacional
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
Derechos reservados - Universidad Nacional de Colombia
http://creativecommons.org/licenses/by-nc/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Nacional de Colombia (Sede Medellín). Facultad de Minas.
institution Universidad Nacional de Colombia
bitstream.url.fl_str_mv https://repositorio.unal.edu.co/bitstream/unal/60375/1/65496-350177-1-PB.pdf
https://repositorio.unal.edu.co/bitstream/unal/60375/2/65496-350177-1-PB.pdf.jpg
bitstream.checksum.fl_str_mv 70122c74fa931fe44be60dd9202c6bf8
f48a72707e380de17f7dc286f38f106d
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
repository.name.fl_str_mv Repositorio Institucional Universidad Nacional de Colombia
repository.mail.fl_str_mv repositorio_nal@unal.edu.co
_version_ 1814089610422124544
spelling Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Sánchez-Torres, Javier A.38f411ae-39ae-4cb4-b065-79e668dc4815300Arroyo-Cañada, Francisco Javier0610bb94-3b6e-4e5c-acfd-850925efa441300Varon-Sandoval, Alexander13b2db92-7259-457c-b56c-b867ff879da4300Sánchez-Alzate, James Ariel5d677942-4766-40c1-83dd-feff6b503afe3002019-07-02T18:10:28Z2019-07-02T18:10:28Z2017-07-01ISSN: 2346-2183https://repositorio.unal.edu.co/handle/unal/60375http://bdigital.unal.edu.co/58707/This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.Este estudio explora las diferencias entre compradores y no compradores en la adopción de la intención de compra electrónica en Colombia. Basado en la Teoría Unificada de Aceptación y Uso de la Tecnología (UTAUT), se establece un modelo teórico que incluye cinco variables: Expectativas de Rendimiento, Expectativas de Esfuerzo, Influencia Social, Condiciones Facilitantes y Riesgo. Los resultados empíricos obtenidos de una muestra final de 1.836 encuestas, resaltan la alta importancia de las Expectativas de Rendimiento que puede dar este canal comercial para ambos grupos, así mismo la Influencia Social es otro factor determinante de la compra electrónica. Así mismo, se realizó un estudio exploratorio del efecto moderador del nivel de estudios y nivel socioeconómico para cada grupo, encontrándose fuertes indicios de influencia de estas variables demográficas, lo cual permite suponer como conclusión de gran aporte para este país, que el acceso a la compra electrónica esta relacionada fuertemente con el estatus social.application/pdfspaUniversidad Nacional de Colombia (Sede Medellín). Facultad de Minas.https://revistas.unal.edu.co/index.php/dyna/article/view/65496Universidad Nacional de Colombia Revistas electrónicas UN DynaDynaSánchez-Torres, Javier A. and Arroyo-Cañada, Francisco Javier and Varon-Sandoval, Alexander and Sánchez-Alzate, James Ariel (2017) Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention. DYNA, 84 (202). pp. 175-189. ISSN 2346-218362 Ingeniería y operaciones afines / Engineeringe-commerceUTAUTpurchaseColombiamoderatorssocioeconomic statuseducational levelcomercio electrónicoUTAUTcompraColombiamoderadoresnivel socioeconómiconivel educativoDifferences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intentionArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINAL65496-350177-1-PB.pdfapplication/pdf529551https://repositorio.unal.edu.co/bitstream/unal/60375/1/65496-350177-1-PB.pdf70122c74fa931fe44be60dd9202c6bf8MD51THUMBNAIL65496-350177-1-PB.pdf.jpg65496-350177-1-PB.pdf.jpgGenerated Thumbnailimage/jpeg9941https://repositorio.unal.edu.co/bitstream/unal/60375/2/65496-350177-1-PB.pdf.jpgf48a72707e380de17f7dc286f38f106dMD52unal/60375oai:repositorio.unal.edu.co:unal/603752023-04-06 23:05:48.039Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co