Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention

This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations,...

Full description

Autores:

Sánchez-Torres, Javier A.
Arroyo-Cañada, Francisco Javier
Varon-Sandoval, Alexander
Sánchez-Alzate, James Ariel

Tipo de recurso:

Article of journal

Fecha de publicación:

2017

Institución:

Universidad Nacional de Colombia

Repositorio:

Universidad Nacional de Colombia

Idioma:

spa

OAI Identifier:

oai:repositorio.unal.edu.co:unal/60375

Acceso en línea:

https://repositorio.unal.edu.co/handle/unal/60375
http://bdigital.unal.edu.co/58707/

Palabra clave:

62 Ingeniería y operaciones afines / Engineering
e-commerce
UTAUT
purchase
Colombia
moderators
socioeconomic status
educational level
comercio electrónico
UTAUT
compra
Colombia
moderadores
nivel socioeconómico
nivel educativo

Rights

openAccess

License

Atribución-NoComercial 4.0 Internacional