Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias
ilustraciones, diagramas
- Autores:
-
Aguilar Vega, César Augusto
- Tipo de recurso:
- Fecha de publicación:
- 2022
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/84417
- Palabra clave:
- L26 Emprendedores
M0 Generalidades
L Organización industrial
Toma de decisiones
Evaluación sensorial
Fragancias
Experto novato
Innovación
Decision making
Sensory evaluation
Fragrances
Novice expert
innovation
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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| dc.title.spa.fl_str_mv |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| dc.title.translated.eng.fl_str_mv |
Difference analysis of the process of choosing new scents by expert and novice evaluators in two fragrance companies |
| title |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| spellingShingle |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias L26 Emprendedores M0 Generalidades L Organización industrial Toma de decisiones Evaluación sensorial Fragancias Experto novato Innovación Decision making Sensory evaluation Fragrances Novice expert innovation |
| title_short |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| title_full |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| title_fullStr |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| title_full_unstemmed |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| title_sort |
Análisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fragancias |
| dc.creator.fl_str_mv |
Aguilar Vega, César Augusto |
| dc.contributor.advisor.none.fl_str_mv |
Rojas Amaya, José Stalin |
| dc.contributor.author.none.fl_str_mv |
Aguilar Vega, César Augusto |
| dc.contributor.cvlac.spa.fl_str_mv |
Aguilar Vega, César |
| dc.subject.jel.spa.fl_str_mv |
L26 Emprendedores M0 Generalidades |
| topic |
L26 Emprendedores M0 Generalidades L Organización industrial Toma de decisiones Evaluación sensorial Fragancias Experto novato Innovación Decision making Sensory evaluation Fragrances Novice expert innovation |
| dc.subject.jel.none.fl_str_mv |
L Organización industrial |
| dc.subject.proposal.spa.fl_str_mv |
Toma de decisiones Evaluación sensorial Fragancias Experto novato Innovación |
| dc.subject.proposal.eng.fl_str_mv |
Decision making Sensory evaluation Fragrances Novice expert innovation |
| description |
ilustraciones, diagramas |
| publishDate |
2022 |
| dc.date.issued.none.fl_str_mv |
2022-12 |
| dc.date.accessioned.none.fl_str_mv |
2023-08-02T15:56:22Z |
| dc.date.available.none.fl_str_mv |
2023-08-02T15:56:22Z |
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Trabajo de grado - Maestría |
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info:eu-repo/semantics/masterThesis |
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info:eu-repo/semantics/acceptedVersion |
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Universidad Nacional de Colombia |
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Repositorio Institucional Universidad Nacional de Colombia |
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https://repositorio.unal.edu.co/ |
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https://repositorio.unal.edu.co/handle/unal/84417 https://repositorio.unal.edu.co/ |
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Universidad Nacional de Colombia Repositorio Institucional Universidad Nacional de Colombia |
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spa |
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Abusrour, A. S. (2016). Factors Affecting Consumers ’ Choice of Perfume Products : The Case of Famagusta – North Cyprus. Ansoff, I. (1979). Strategy Management. In Https://Medium.Com/. https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf Arevalo, B. (2015). Innovación, concepto, oleadas y diciplina (Vol. 61, pp. 14–27). Accytec. Augier, M. (2001). Simon Says: Bounded Rationality Matters: Introduction and Interview. Journal of Management Inquiry, 10(3), 268–275. https://doi.org/10.1177/1056492601103010 Barrero, J. F. (2019). Análisis comparativo de las decisiones de negociación de interventores expertos y novatos en contratos bajo presuntas condiciones de incumplimiento [Universidad Nacional de Colombia]. https://repositorio.unal.edu.co/bitstream/handle/unal/78036/JuanBarrero.2020.pdf?sequence=5&isAllowed=y Buettner. (2017). Handbook of odor (Buettner (Ed.)). Springer. Burrell, G., & Morgan, G. (1979). Sociological paradiggms and organisational analisis (Heineman (Ed.); 1st ed., Vol. 7). Calkin, R., & Jellinek, S. (1994). La perfumeria práctica y principios. Acribia. Carandall, B., Klein, G., & Hoffman, R. R. (2006). Working Minds: Cognitive Task Analysis. Bradford. Carles, J. (1968). The Perfumer ’ s Apprentice A method of creation and perfumery. Soap , Perfumery & Cosmetics. Castillero, O. (2018). Procesos cognitivos: ¿qué son exactamente y por qué importan en Psicología? https://psicologiaymente.com/psicologia/procesos-cognitivos Cellier, J., Eyrolle, H., & Marine, C. (1997). Expertise in dynamic environments. Ergonomics, 40, 28–50. https://doi.org/10.1080/001401397188350 Chase, W. G., & Simon, H. A. (1973). The mind’s eye in chess. In Readings in Cognitive Science: A Perspective from Psychology and Artificial Intelligence (pp. 461–494). ACADEMIC PRESS, INC. https://doi.org/10.1016/B978-1-4832-1446-7.50041-8 Chiavenato, I. (2019). Administración de recursos humanos (M. Hill (Ed.); 10th ed.). Claassen, J. (1994). On the scent of taste, the stoty of flavour and fragrances (T.- Baarn (Ed.)). Cooper, R. G. (2009). How companies are reinventing their idea-to-launch methodologies. Research Technology Management, 52(2), 47–57. https://doi.org/10.1080/08956308.2009.11657558 Cortada de Kohan, N. (2008). Los sesgos cognitivos en la toma de decisiones. International Journal of Psychological Research, 1(1), 68. https://doi.org/10.21500/20112084.968 Cummings, M. M. (2014). Man versus machine or man + machine? IEEE Intelligent Systems, 29(5), 62–69. https://doi.org/10.1109/MIS.2014.87 Dane, E., & Pratt, M. G. (2007). Exploring intuition and its role in managerial decision making. Academy of Management Review, 32(1), 33–54. https://doi.org/10.5465/AMR.2007.23463682 Díaz-Barriga. (2003). Cognición situada y estrategias para el aprendizaje significativo. Revista Electrónica de Investigación Educativa, 5, 105–117. http://redie.ens.uabc.mx/vol5no2/contenido-arceo.html Dinero. (2019). Ranking 5000 Empresas. 568, 1–186. Dixit, S. (2001a). Fragrance Selection in Consumer Care Products. Chemical Weekly, 173–175. Dixit, S. (2001b). Sensory evaluation of fragrances. Soaps, Detergents & Toiletries Review, 1–3. http://sitaramdixit.synthasite.com/resources/Sensory evaluation of fragrances.pdf Dixit, S. (2002). Product Development — A Perspective. 189–191. Dixit, S. (2004). Fragrance — An Important Adjunct to Marketing. Chemical Weekly, 203–204. Dixit, S. (2005). Fragrance Oil Evaluations. Chemical Weekly, 205. Dixit, S. (2009a). Career in the Fragrance and Flavour Industry. Chemical Weekly, 205–208. Dixit, S. (2009b). The Importance of Odour Memory in the Fragrance and Flavour Industry. Chemical Weekly. Dixit, S. (2011). Essentials in fragrance evaluation. Chemical Business, 203–211. DLE. (2019). Diccionario de la lengua española. https://dle.rae.es/?id=AVBbFZW Drake, M. A. (2007). Invited review: Sensory analysis of dairy foods. Journal of Dairy Science, 90(11), 4925–4937. https://doi.org/10.3168/jds.2007-0332 Dreyfus, S. E. (2004). The five-stage model of adult skill acquisition. Bulletin of Science, Technology and Society, 24(3), 177–181. https://doi.org/10.1177/0270467604264992 Ellena, J.-C., & Crisp, J. (Translator). (2011). Perfume: The Alchemy of Scent (J. (Translator) Crisp (Ed.)). Arcade. https://books.google.co.uk/books?id=8VYtAgAAQBAJ&pg=PT36&dq=perfume+processing+19th+century&hl=en&sa=X&ved=0ahUKEwj7qcnRgfXgAhXbTBUIHd84DTMQ6AEILzAB#v=onepage&q=perfume processing 19th century&f=false Ericsson, Hoffman, R., Kozbelt, A., & Williams, M. (2018). The cambridge handbook of expertise and expert performance (Second, Vol. 4, Issue 1). Cambridge University Press. https://doi.org/10.1017/9781316480748 Ericsson, K. A. (2006). The cambridge handbook of Expertise and Expert Performance. Gilovich, T., Griffin, D., & Kahneman, D. (2002). Heuristics and Biases. The psycology of intuitive judment (T. Gilovich, D. Griffin, & D. Kahneman (Eds.)). Cambridgen University. Gilvert, A. (2008). What the nose knows. Givaudan. (2018a). Investor presentation: July-October 2018. https://www.givaudan.com/media/corporate-publications Givaudan. (2018b). Investor presentation: July – October 2018 Responsible growth. Shared success. Investor Presentation: July-October 2018ctober 2018, October, 1–16. https://www.givaudan.com/media/corporate-publications Gore, J., Flin, R., Stanton, N., & Wong, B. L. W. (2015). Applications for naturalistic decision-making. Journal of Occupational and Organizational Psychology, 88(2), 223–230. https://doi.org/10.1111/joop.12121 Hammond, J., Keeney, R., & Raiffa, H. (1999). Smart choices: A practical guide to making better life decisions. Hernandez-Sampieri, R., Fernandez Collado, C., & Batista, M. del P. (2014). Metodologia de la investigación (Sexta). McGraw-Hill. Hernandez, E. (2005). Evaluación sensorial. UNAD Hoffman, & Militello, L. (2008). Perspectives on cognitive task analysis: Historical origins and modern communities of practice (R. Hoffman & L. Militello (Eds.)). Psychology Press. Hoffman, R., Crandall, B., & Shadbolt, N. (1998). Use of the critical decision method to elicit expert knowledge: A case study in the methodology of cognitive task analysis. Human Factors, 40(2), 254–276. https://doi.org/10.1518/001872098779480442 Hoffman, R., Shadbolt, N., Burton, M., & Klein, G. (1995). Eliciting knowlwdge from experts: A methodological Analysis. Organizational Behavior and Human Decision Processes, 62, 129–158. Hutton, R. J. B., & Klein, G. (1999). Expert decision making. Systems Engineering, 2(1), 32–45. https://doi.org/10.1002/(SICI)1520-6858(1999)2:1<32::AID-SYS3>3.0.CO;2-P Jansa, S. (2010). Resumen Del Manual De Oslo Sobre Innovación (pp. 1–10). https://portal.uned.es/pls/portal/docs/page/uned_main/launiversidad/vicerrectorados/investigacion/o.t.r.i/deducciones fiscales por innovacion/resumen manual de oslo/resumen del manual de oslo sobre innovación4.pdf Jellinek. (1992). Fragrance, the psychology and biology of perfume (Elsevier S). Elsevier Science. Kahneman, D. (2003). Maps of Bounded Rationality: Psychology for Behavioral Economics. THE AMERICAN ECONOMIC REVIEW, 93, N.5(December), 1449–1475. Kahneman, D., & Klein, G. (2009). Conditions for Intuitive Expertise: A Failure to Disagree. American Psychologist, 64(6), 515–526. https://doi.org/10.1037/a0016755 Klein. (1995). The value added by cognitive task analysis. Proceedings of the Human Factors and Ergonomics Society, 530–533. Klein. (2000). Using cognitive task analysis to build a cognitive model. Proceedings of the XIVth Triennial Congress of the International Ergonomics Association and 44th Annual Meeting of the Human Factors and Ergonomics Association, “Ergonomics for the New Millennium,” 596–599. https://doi.org/10.1177/154193120004400614 Klein. (2003). The Power of Intuition. In Journal of Chemical Information and Modeling. Doubleday. Klein. (2008). Naturalistic Decision Making. Human Factors: The Journal of the Human Factors and Ergonomics Society, 50(3), 456–460. https://doi.org/10.1518/001872008X288385 Klein. (2009). Streetlights and Shadows (E. Bradford Book, MIT Press Cambridge, Massachusetts, London (Ed.)). Massachusetts Institute of Technology. Klein, Calderwood, R., & Macgregor, D. (1989). Critical Decision Method for Eliciting Knowledge. IEEE Transaction Fo Systems, Man and Cybernetics, 19(3), 462–472. https://doi.org/10.1109/21.31053 Klein, G., Borders, J., Newsome, E., Militello, L., & Klein, H. A. (2018). Cognitive skills training: lessons learned. Cognition, Technology and Work, 20(4), 681–687. https://doi.org/10.1007/s10111-018-0528-5 Klein, G., Orasanu, J., Calderwood, R., & Zsambok, C. E. (Eds.). (1993). Decision making in action: Models and methods. Ablex Publishing Corporation. Klein, Shneiderman, B., Hoffman, R. R., & Ford, K. M. (2017). Why Expertise Matters: A Response to the Challenges. IEEE Intelligent Systems, 32(6), 67–73. https://doi.org/10.1109/MIS.2017.4531230 Kotler, P., & Armstrong, G. (2008). Fundamentos de marketing (Pearson (Ed.); 8th ed., Vol. 8). Kuczmarski, T. (1997). Innovación : estrategías de liderazgo para mercados de alta competencia. McGraw-Hill. Lamb, C., Hair, J., & McDaniel, C. (2011). Marketing (11th ed.). Cengage Learning. Larousse. (2000). Larousse del perfume y las esencias. Larousse Editorial S.A Leffingwell. (2018). IFF to Acquire Frutarom. https://www.leffingwell.com/ Leffingwell. (2019). 2013 - 2017 Flavor & Fragrance Industry Leaders. July. https://www.leffingwell.com/top_10.htm Lidwin. (2019). Creative Fragrance Director. https://www.givaudan.com/our-company/rich-heritage/250-year-odyssey/creative-fragrance-director Lipshitz, R. (1993). Converging Themes in the Study of Decision Making in Realistic Settings. In G. A. Klein, J. Orasanu, R. Calderwood, & C. E. Zsambok (Eds.), Decision making in action: Models and methods (pp. 103–137). Ablex Publishing Corporation. Lizárraga, P. C. (2015). Primavera Boreal: curiosidades, creaciones, & extracciones. Arte y Ciencia Cosmética, 48–50. Löfgren. (2005). Winning at the first and second moments of truth: an exploratory study. Managing Service Quality, 15(3), 306–322. https://doi.org/10.1108/09604520510575290 Long. (2016a). The juice: fragrance evaluators tell their stories. Perfume & Flavorist, 1–6. https://www.perfumerflavorist.com/fragrance/trends/The-Juice--375934371.html Long. (2016b, May). The juice: fragance evaluation for independent brands, passion adove all. Perfumer & Flavorist, 41, 32–34. https://www.perfumerflavorist.com/fragrance/application/finefrag/The-Juice-Fragrance-Evaluation-for-Independent-Brands-Passion-Above-All-378844321.html Long, A. (2018). Hall of fame: Ann Gottlieb. The Fragrance Foundation. https://fragrance.org/honoree/hall-of-fame-2/ Lucta. (2001). Curso Olfativo (pp. 1–130). Lucta S.A. Divición Fragancias. Making, M. D. (2012). Judgment in Managerial Decision Making (Wiley (Ed.); 8th ed.). Markham, S., & Cangelosi, J. (1999). An international study of unisex and “same-name” fragrance brands. The Journal of Product and Brand Management. 387–401. Martínez, P. C. (2006). El método de estudio de caso Estrategia metodológica de la investigación científica. Pensamiento & Gestion, 168–169. https://doi.org/10.1055/s-0029-1217568 Milotic, D. (2003). The impact of fragrance on consumer choice. Journal of Consumer Behaviour, 3(2), 179–191. https://doi.org/10.1002/cb.131 Minaya, G. (1998). El análisis de tareas como herramientas de ayuda en la gestión de la seguridad y de la salud. Maprfre Seguridad, 71, 3–11. http://www.mapfre.com/documentacion/publico/i18n/catalogo_imagenes/grupo.cmd?path=1020193 Mosier, K., Fischer, U., Hoffman, R., & Klein, G. (2018). Expert profesional judgments and Naturalistic Decision Making. In W. Ericsson, Hoffman, Kozbelt (Ed.), The cambridge handbook of expetise and expert performance (2nd ed., pp. 1170–1227). Cambridgen University. https://doi.org/10.1017/9781316480748 Müller, P. M., & Lamparsky, D. (Eds.). (1994). Perfumes. Art, science and technology. Springer. OECD. (2005). Oslo Manual. Guidelines for collecting and interpreting innovation data. OECD and Eurostat. Okoli, J., Watt, J., Weller, G., & Wong, W. (2016). The role of expertise in dynamic risk assessment: a reflection of the problem solving strategies used by experinced fireground commanders. Orasanu, J., & Connolly, T. (1993). The reinvention of decision making. In G. Klein, J. Orasanu, R. Calderwood, & C. E. Zsambok (Eds.), Decision making in action: Models and methods (pp. 3–20). Ablex Publishing Corporation. Pastor, G., & Pollock, D. (1999). Conceptualización Y Analisis Psicologico Del Error Humano En La Conduccion De Vehiculos. Anuario de Psicologia, 30(1), 39–64. Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd ed.). Sage Publications, Inc. Perreault, W. D., Cannon, J. P. (Assistant professor of marketing), & McCarthy, E. J. (Edmund J. (2011). Basic marketing : a marketing strategy planning approach. Polanyi, M. (1962). Tacit knowing: it´s bearing on some problems of philosophy. October. Pybus, D., & Sell, C. (1999). The chemistry of fragrances (R. S. of Chemistry (Ed.)). Royal Society of Chemistry. Quivy, R., & Carpenhoudt, L. Van. (2005). Manual de investigación en ciencias sociales. Limusa, 1–270. Raza, H. A., Nas, Z., & Anwer, K. J. (2013). Factors Considered By Consumers for Purchase of Perfumes / Fragrances : a Case Study of Consumers in the Twin Cities of Islamabad & Rawalpindi. 2(3). Roth, E. M., O’Hara, J., Bisantz, A., Endsley, M. R., Klein, G., Militello, L., & Pfautz, J. D. (2014). Discussion panel: How to recognize a “good” Cognitive task analysis? Proceedings of the Human Factors and Ergonomics Society, 2014-Janua, 320–324. https://doi.org/10.1177/1541931214581066 Roudnitska, E. (1991). The Art of Perfumery. In P. M. Müller & D. Lamparsky (Eds.), Perfumes Art, Science and Technology (pp. 2–48). Rowe, D. J. (2005). Chemistry and technology of flavors and fragrances chemistry. In Climate Change 2013 - The Physical Science Basis. https://doi.org/10.1017/CBO9781107415324.004 Saint-Denis, C. Y. (2018). Consumer and sensory evaluation techniques. Scharten, J. M. (2008). Naturalistic Decision Making and Macrocognition. 1–411. Schiffman, L., & Kanuk, L. L. (2010). Comportamiento del Consumidor (Pearson (Ed.); 10th ed.). http://www.monografias.com/trabajos5/comco/comco.shtml Schnarch. (2014). Desarrrollo de nuevos productos, creatividad, innovación y marketing (K. A. Schnarch (Ed.)). McGraw-Hill. Sell, C. (2006). The Chemistry of Fragrances From Perfumer to Consumer 2nd Edition The Science of Chocolate. In Russell The Journal Of The Bertrand Russell Archives. Serrazin, E. (2017). The Scent Creation Process. In A. buettner (Ed.), Handbook of odour (pp. 1027–1041). Springer. Simon, H. A. (1979). Rational decision making in business organizations. American Economic Review, 69(4), 493–513. Simon, H. A. (1987). Making Management Decisions: the Role of Intuition and Emotion. Academy of Management Executive, 1(1), 57–64. https://doi.org/10.5465/ame.1987.4275905 Spence, C. (2011). Crossmodal correspondences: A tutorial review. Attention, Perception, and Psychophysics, 73(4), 971–995. https://doi.org/10.3758/s13414-010-0073-7 Spence, C., Guest, S., Catmur, C., & Lloyd, D. (2002). Audiotactile interactions in roughness perception. Experimental Brain Research, 146(2), 161–171. https://doi.org/10.1007/s00221-002-1164-z Stergberg, R. J. (1999). Tacit Knowledge in professional practice. Strauss, A., & Corbin, J. (2002). Bases de la investigación cualitativa. Técnicas y procedimientos para desarrollar teoria fundamentada. In Bases de la investigación cualitativa: técnicas y procedimientos para desarrollar la teoría fundamentada (Universida). http://www.academia.edu/download/38537364/Teoria_Fundamentada.pdf Taylor, H. A. (1995). Perfumery Workshop. Perfumery Workshop Quest Intl, 1–62. Teixeira, M., Rodríguez, O., Gomes, P., Mata, V., & Rodrigues, A. E. (2013). Perfume engineering: design, performance & classification. https://doi.org/10.1016/B978-0-08-099399-7.00006-7 Van-Abbé, N. J. (2000). Perfume and the manufacture of consumer products. Poucher’s Perfumes, Cosmetics and Soaps, 717–748. https://doi.org/10.1007/978-94-017-2734-1_24 Varesi, S. (2017). Testing for the Non-test Expert sensorial cabello.pdf (pp. 1–5). Wan, X., Woods, A. T., Van Den Bosch, J. J. F., McKenzie, K. J., Velasco, C., & Spence, C. (2014). Cross-cultural differences in crossmodal correspondences between basic tastes and visual features. Frontiers in Psychology, 5(DEC), 1–13. https://doi.org/10.3389/fpsyg.2014.01365 Watts, B. M., Ylimaki, G. L., Jeffert, L. E., & Elías, L. G. (1989). Métodos sensoriales básicos para la evaluación de alimentos. In Departamento de Alimentos y Nutrición, Facultad de Ecología Humana, Universidad de Manitoba, Winnipeg, Manitoba, Canadá L.G. Elías Instituto de Nutrición de Centroamérica y Panamá, Ciudad de Guatemala, Guatemala, Centroamérica Pr (Vol. 1). Yin, R. K. (2002). Case study research and applications: Design and methods. Sage Publications, 53. https://doi.org/10.1016/j.jada.2010.09.005 Zellner, D. A., McGarry, A., Mattern-McClory, R., & Abreu, D. (2008). Masculinity/Femininity of fine fragrances affects color-odor correspondences: A case for cognitions influencing cross-modal correspondences. Chemical Senses, 33(2), 211–222. https://doi.org/10.1093/chemse/bjm081 |
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Atribución-NoComercial 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Rojas Amaya, José Stalin7d9ecfed0a7ab5d03ecec1e84c3fcfa9Aguilar Vega, César Augusto7ff529a43fbeae62381a473f2e039183Aguilar Vega, César2023-08-02T15:56:22Z2023-08-02T15:56:22Z2022-12https://repositorio.unal.edu.co/handle/unal/84417Universidad Nacional de ColombiaRepositorio Institucional Universidad Nacional de Colombiahttps://repositorio.unal.edu.co/ilustraciones, diagramasLa elección de fragancia es un proceso de decisión que involucra las competencias de un equipo, que responde a la solicitud de un cliente y en el cual el evaluador activamente decide. El evaluador es el elemento integrador de otros decisores y generador de soportes de evaluación sensorial que respalda dicha elección. La fragancia es un ingrediente de innovación, el cual permite resaltar la experiencia de uso del producto, lo cual crea valor y diferenciación. Este trabajo está centrado en la diferencia de toma de decisiones en proyectos de un evaluador experto, respecto de uno de menor experiencia en dos empresas de fragancias. Para estudiar la decisión del experto se desarrolló una metodología mixta, la cual incluyó Método de Decisión Critica el cual explora proyectos específicos complejos, con incertidumbre, y Análisis Cognitivo de la Tarea para lograr saturación, además, el Método de Reconocimiento Primado para explicar el procesamiento cognitivo y decisiones con intuición. La recolección de datos fue entrevista a profundidad, luego semiestructurada para profundizar en la toma de decisiones. Se llevaron 6 sesiones de entrevistas a 4 informantes, un evaluador experto y uno novato en dos empresas de fragancias. Los resultados por análisis del discurso permiten realizar un diagrama comparativo de las decisiones experto con respecto al proceso sugerido por la empresa, además evidencia en una tabla los puntos de decisión del proyecto respecto al novato, referenciando las diferencias en el uso fuentes de información experto respecto al novato. Además, se diferenció las decisiones ante una devolución o influencia de otros decisores. Los expertos difieren respecto a los novatos en su procesamiento cognitivo de usar varias fuentes de información interna representada en sus conocimientos, experiencia y externa, los informes técnicos o mercadeo, para afinar desde el inicio el perfil olfativo conveniente para el cliente productor, además de esto, se debe tener capacidad de decidir y argumentar el porqué de un camino; en el mismo sentido, son gestores de información sensorial que respalda una decisión, y son promotores, al motivar al equipo en la consecución del logro. (Texto tomado de la fuente)The choice of fragrance is a decision process that involves the competencies of a team, which responds to a customer's request and in which the evaluator actively decides. Evaluator is an integrating element of other decision makers and generates sensory evaluation supports that support the choice. Fragrance is an ingredient of innovation, which allows highlighting the experience of product use, creating value and differentiation. This work focuses on the difference in decision-making in projects of an expert evaluator, compared to a less experienced one in two fragrance companies. In order to study the expert's decision, is developed a mixed methodology, which includes the Critical Decision Method, which explores complex projects with uncertainty, and Cognitive Task Analysis to achieve saturation, as well as the Primed Recognition Method to explain cognitive processing and intuitive decisions. The data collection is an in-depth interview, then semi-structured to deepen in the decision making. Six interview sessions were conducted with four informants, one expert and one novice evaluator in two fragrance companies. The results of the discourse analysis allow us to make a comparative diagram of the expert decisions with respect to the process suggested by the company, as well as to show in a table the decision points of the project with respect to the novice, referencing the differences in the use of expert information sources with respect to the novice. In addition, the decisions were differentiated in the face of feedback or influence from other decision-makers. Experts differ with respect to novices in their cognitive processing of using several sources of internal information represented in their knowledge, experience and external, technical reports or marketing, to refine from the beginning the olfactory profile suitable for the producer client, in addition to this, they must have the ability to decide and argue the reason for a path; in the same sense, they are managers of sensory information that supports a decision and are promoters to motivate the team in accomplishment of the accomplishment.MaestríaMaestría en AdministraciónToma de decisiones,123 páginasapplication/pdfspaUniversidad Nacional de ColombiaBogotá - Ciencias Económicas - Maestría en AdministraciónFacultad de Ciencias EconómicasBogotá, ColombiaUniversidad Nacional de Colombia - Sede BogotáAnálisis de diferencias del proceso de elección de nuevas esencias por evaluadores expertos y novatos en dos empresas de fraganciasDifference analysis of the process of choosing new scents by expert and novice evaluators in two fragrance companiesTrabajo de grado - Maestríainfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/acceptedVersionTexthttp://purl.org/redcol/resource_type/TMAbusrour, A. 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Chemical Senses, 33(2), 211–222. https://doi.org/10.1093/chemse/bjm081L26 EmprendedoresM0 GeneralidadesL Organización industrialToma de decisionesEvaluación sensorialFraganciasExperto novatoInnovaciónDecision makingSensory evaluationFragrancesNovice expertinnovationAdministradoresBibliotecariosConsejerosEstudiantesGrupos comunitariosInvestigadoresMaestrosMedios de comunicaciónPadres y familiasPersonal de apoyo escolarProveedores de ayuda financiera para estudiantesPúblico generalReceptores de fondos federales y solicitantesResponsables políticosORIGINAL79648363.2022.pdf79648363.2022.pdfTrabajo de Grado Maestría en Administraciónapplication/pdf2130991https://repositorio.unal.edu.co/bitstream/unal/84417/6/79648363.2022.pdf96c7a42b2321197319be97cf17ec31d9MD56LICENSElicense.txtlicense.txttext/plain; charset=utf-85879https://repositorio.unal.edu.co/bitstream/unal/84417/7/license.txteb34b1cf90b7e1103fc9dfd26be24b4aMD57THUMBNAIL79648363.2022.pdf.jpg79648363.2022.pdf.jpgGenerated 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