City branding and the theory of social representation
City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...
- Autores:
-
Castillo-Villar, Fernando Rey
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2018
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/68328
- Acceso en línea:
- https://repositorio.unal.edu.co/handle/unal/68328
http://bdigital.unal.edu.co/69361/
- Palabra clave:
- 71 Urbanismo y arte paisajístico / Landscaping and area planning
city branding
city’s image
theory of social representation
urban landscape
local identity.
marca ciudad
imagen urbana
teoría de la representación social
paisaje urbano
identidad local
marca da cidade
imagem da cidade
teoria da representação social
paisagem urbana
identidade local
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional