Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

The Coca-Cola Company sold drink concentrates and licensed rights to its trademarked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without...

Full description

Autores:

Ciafone, Amanda

Tipo de recurso:

Article of journal

Fecha de publicación:

2018

Institución:

Universidad Nacional de Colombia

Repositorio:

Universidad Nacional de Colombia

Idioma:

spa

OAI Identifier:

oai:repositorio.unal.edu.co:unal/67993

Acceso en línea:

https://repositorio.unal.edu.co/handle/unal/67993
http://bdigital.unal.edu.co/69022/

Palabra clave:

9 Geografía e Historia / History and geography
3 Ciencias sociales / Social sciences
trasnational history
food and drink industry
history of advertising
business history
The Coca-Cola Company
historia transnacional
industria de alimentos y bebidas
historia de la publicidad
historia de negocios
The Coca-Cola Company

Rights

openAccess

License

Atribución-NoComercial 4.0 Internacional