An agent-‐based simulation system to support an approach to brand perception measurement
Abstract. A theoretical approach for measuring the brand perception of a single organisation in a heterogeneous group of persons of arbitrary size and supported by an intelligent agent based system is presented. The system is based on the interaction of two types of agents: on one side, groups of ac...
- Autores:
-
Mendoza Pulido, Ivan Alfredo
- Tipo de recurso:
- Fecha de publicación:
- 2012
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/52052
- Acceso en línea:
- https://repositorio.unal.edu.co/handle/unal/52052
http://bdigital.unal.edu.co/46303/
- Palabra clave:
- 0 Generalidades / Computer science, information and general works
62 Ingeniería y operaciones afines / Engineering
Heterogeneous group
Potential customers of the brand
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional