Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo
El mercado de la industria de hidrocarburos, presenta un comportamiento variable e impredecible; es influenciado por sectores políticos a nivel mundial y plantea desafíos permanentes para las compañías inmersas. El documento expone la propuesta de modelo de negocio para la empresa PROCORR, una compa...
- Autores:
-
Rodriguez Mendez, Olga Lucia
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/34147
- Palabra clave:
- Modelo De Negocio
Sostenibilidad Empresarial
Sistema De Protección Catódica
Diagnóstico Financiero.
The market for oil and gas industry
has a variable and unpredictable behavior; it is influenced by political sectors worldwide and implies constant challenges for the companies involved. The aim of this document is to set out a proposed business model for the company PROCORR
a Colombian company specialized engineering services through the implementation of strategic planning methodologies
business-oriented medium-term sustainability. An assessment of the financial and strategic status of the company in the last three years was conducted; the results show failures in the management of resources that impede obtaining profitability in the provision of services as their main value proposition
including: design
construction
inspection and maintenance of cathodic protection systems against corrosion phenomena. The identification of strategic units and value chain analysis as a strategic capability allowed the definition of competitive advantages in terms of price and targeting of the company to the pursuit of business goals
considering the organizational structure and management of human talent. As a result of this study an action plan for the implementation of the strategic alternatives was developed and prioritization was done by defining the order of implementation of these. At the end of this document
some emerging research areas for the future were identified.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
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|
dc.title.none.fl_str_mv |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
dc.title.english.none.fl_str_mv |
Business Model, Cathodic Protection System, Financial Diagnosis, Business Sustainability. |
title |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
spellingShingle |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo Modelo De Negocio Sostenibilidad Empresarial Sistema De Protección Catódica Diagnóstico Financiero. The market for oil and gas industry has a variable and unpredictable behavior; it is influenced by political sectors worldwide and implies constant challenges for the companies involved. The aim of this document is to set out a proposed business model for the company PROCORR a Colombian company specialized engineering services through the implementation of strategic planning methodologies business-oriented medium-term sustainability. An assessment of the financial and strategic status of the company in the last three years was conducted; the results show failures in the management of resources that impede obtaining profitability in the provision of services as their main value proposition including: design construction inspection and maintenance of cathodic protection systems against corrosion phenomena. The identification of strategic units and value chain analysis as a strategic capability allowed the definition of competitive advantages in terms of price and targeting of the company to the pursuit of business goals considering the organizational structure and management of human talent. As a result of this study an action plan for the implementation of the strategic alternatives was developed and prioritization was done by defining the order of implementation of these. At the end of this document some emerging research areas for the future were identified. |
title_short |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
title_full |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
title_fullStr |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
title_full_unstemmed |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
title_sort |
Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazo |
dc.creator.fl_str_mv |
Rodriguez Mendez, Olga Lucia |
dc.contributor.advisor.none.fl_str_mv |
Jaramillo Lopez, Edgardo |
dc.contributor.author.none.fl_str_mv |
Rodriguez Mendez, Olga Lucia |
dc.subject.none.fl_str_mv |
Modelo De Negocio Sostenibilidad Empresarial Sistema De Protección Catódica Diagnóstico Financiero. |
topic |
Modelo De Negocio Sostenibilidad Empresarial Sistema De Protección Catódica Diagnóstico Financiero. The market for oil and gas industry has a variable and unpredictable behavior; it is influenced by political sectors worldwide and implies constant challenges for the companies involved. The aim of this document is to set out a proposed business model for the company PROCORR a Colombian company specialized engineering services through the implementation of strategic planning methodologies business-oriented medium-term sustainability. An assessment of the financial and strategic status of the company in the last three years was conducted; the results show failures in the management of resources that impede obtaining profitability in the provision of services as their main value proposition including: design construction inspection and maintenance of cathodic protection systems against corrosion phenomena. The identification of strategic units and value chain analysis as a strategic capability allowed the definition of competitive advantages in terms of price and targeting of the company to the pursuit of business goals considering the organizational structure and management of human talent. As a result of this study an action plan for the implementation of the strategic alternatives was developed and prioritization was done by defining the order of implementation of these. At the end of this document some emerging research areas for the future were identified. |
dc.subject.keyword.none.fl_str_mv |
The market for oil and gas industry has a variable and unpredictable behavior; it is influenced by political sectors worldwide and implies constant challenges for the companies involved. The aim of this document is to set out a proposed business model for the company PROCORR a Colombian company specialized engineering services through the implementation of strategic planning methodologies business-oriented medium-term sustainability. An assessment of the financial and strategic status of the company in the last three years was conducted; the results show failures in the management of resources that impede obtaining profitability in the provision of services as their main value proposition including: design construction inspection and maintenance of cathodic protection systems against corrosion phenomena. The identification of strategic units and value chain analysis as a strategic capability allowed the definition of competitive advantages in terms of price and targeting of the company to the pursuit of business goals considering the organizational structure and management of human talent. As a result of this study an action plan for the implementation of the strategic alternatives was developed and prioritization was done by defining the order of implementation of these. At the end of this document some emerging research areas for the future were identified. |
description |
El mercado de la industria de hidrocarburos, presenta un comportamiento variable e impredecible; es influenciado por sectores políticos a nivel mundial y plantea desafíos permanentes para las compañías inmersas. El documento expone la propuesta de modelo de negocio para la empresa PROCORR, una compañía colombiana prestadora de servicios especializados de ingeniería, mediante la implementación de metodologías de planeación estratégica, orientado a la sostenibilidad empresarial a mediano plazo. Se realizó un diagnóstico del estado financiero y estratégico de la compañía en los últimos 3 años; los resultados evidencian fallas en la administración de los recursos que impiden obtener la rentabilidad en la prestación de servicios como su principal propuesta de valor, entre ellos: el diseño, la construcción, la inspección y el mantenimiento de sistemas de protección catódica contra fenómenos de la corrosión. La identificación de unidades estratégicas y el análisis sobre la cadena de valor como capacidad estratégica permitieron la definición de ventaja competitiva en función del precio y el direccionamiento de la compañía hacia la persecución de metas empresariales, considerando la estructura organizacional y la gestión del talento humano. Como resultado de este estudio se desarrolló un plan de acción para la implementación de las alternativas estratégicas y se realizó una priorización definiendo el orden de implementación de estas. Al finalizar se plantean las áreas de investigación, que podrían complementar el modelo de negocio planteado. |
publishDate |
2016 |
dc.date.available.none.fl_str_mv |
2016 2024-03-03T22:34:22Z |
dc.date.created.none.fl_str_mv |
2016 |
dc.date.issued.none.fl_str_mv |
2016 |
dc.date.accessioned.none.fl_str_mv |
2024-03-03T22:34:22Z |
dc.type.local.none.fl_str_mv |
Tesis/Trabajo de grado - Monografía - Pregrado |
dc.type.hasversion.none.fl_str_mv |
http://purl.org/coar/resource_type/c_7a1f |
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http://purl.org/coar/version/c_b1a7d7d4d402bcce |
format |
http://purl.org/coar/version/c_b1a7d7d4d402bcce |
dc.identifier.uri.none.fl_str_mv |
https://noesis.uis.edu.co/handle/20.500.14071/34147 |
dc.identifier.instname.none.fl_str_mv |
Universidad Industrial de Santander |
dc.identifier.reponame.none.fl_str_mv |
Universidad Industrial de Santander |
dc.identifier.repourl.none.fl_str_mv |
https://noesis.uis.edu.co |
url |
https://noesis.uis.edu.co/handle/20.500.14071/34147 https://noesis.uis.edu.co |
identifier_str_mv |
Universidad Industrial de Santander |
dc.language.iso.none.fl_str_mv |
spa |
language |
spa |
dc.rights.none.fl_str_mv |
http://creativecommons.org/licenses/by/4.0/ |
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http://purl.org/coar/access_right/c_abf2 |
dc.rights.license.none.fl_str_mv |
Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) |
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http://creativecommons.org/licenses/by-nc/4.0 |
dc.rights.creativecommons.none.fl_str_mv |
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) |
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Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) http://creativecommons.org/licenses/by/4.0/ http://creativecommons.org/licenses/by-nc/4.0 Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidad Industrial de Santander |
dc.publisher.faculty.none.fl_str_mv |
Facultad de Ingenierías Fisicoquímicas |
dc.publisher.program.none.fl_str_mv |
Especialización en Gerencia de Hidrocarburos |
dc.publisher.school.none.fl_str_mv |
Escuela de Ingeniería de Petróleos |
publisher.none.fl_str_mv |
Universidad Industrial de Santander |
institution |
Universidad Industrial de Santander |
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Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)http://creativecommons.org/licenses/by/4.0/http://creativecommons.org/licenses/by-nc/4.0Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Jaramillo Lopez, EdgardoRodriguez Mendez, Olga Lucia2024-03-03T22:34:22Z20162024-03-03T22:34:22Z20162016https://noesis.uis.edu.co/handle/20.500.14071/34147Universidad Industrial de SantanderUniversidad Industrial de Santanderhttps://noesis.uis.edu.coEl mercado de la industria de hidrocarburos, presenta un comportamiento variable e impredecible; es influenciado por sectores políticos a nivel mundial y plantea desafíos permanentes para las compañías inmersas. El documento expone la propuesta de modelo de negocio para la empresa PROCORR, una compañía colombiana prestadora de servicios especializados de ingeniería, mediante la implementación de metodologías de planeación estratégica, orientado a la sostenibilidad empresarial a mediano plazo. Se realizó un diagnóstico del estado financiero y estratégico de la compañía en los últimos 3 años; los resultados evidencian fallas en la administración de los recursos que impiden obtener la rentabilidad en la prestación de servicios como su principal propuesta de valor, entre ellos: el diseño, la construcción, la inspección y el mantenimiento de sistemas de protección catódica contra fenómenos de la corrosión. La identificación de unidades estratégicas y el análisis sobre la cadena de valor como capacidad estratégica permitieron la definición de ventaja competitiva en función del precio y el direccionamiento de la compañía hacia la persecución de metas empresariales, considerando la estructura organizacional y la gestión del talento humano. Como resultado de este estudio se desarrolló un plan de acción para la implementación de las alternativas estratégicas y se realizó una priorización definiendo el orden de implementación de estas. Al finalizar se plantean las áreas de investigación, que podrían complementar el modelo de negocio planteado.EspecializaciónEspecialista en Gerencia de HidrocarburosA business model proposalfor procorr, pursuing its medium-term sustainability.application/pdfspaUniversidad Industrial de SantanderFacultad de Ingenierías FisicoquímicasEspecialización en Gerencia de HidrocarburosEscuela de Ingeniería de PetróleosModelo De NegocioSostenibilidad EmpresarialSistema De Protección CatódicaDiagnóstico Financiero.The market for oil and gas industryhas a variable and unpredictable behavior; it is influenced by political sectors worldwide and implies constant challenges for the companies involved. The aim of this document is to set out a proposed business model for the company PROCORRa Colombian company specialized engineering services through the implementation of strategic planning methodologiesbusiness-oriented medium-term sustainability. An assessment of the financial and strategic status of the company in the last three years was conducted; the results show failures in the management of resources that impede obtaining profitability in the provision of services as their main value propositionincluding: designconstructioninspection and maintenance of cathodic protection systems against corrosion phenomena. The identification of strategic units and value chain analysis as a strategic capability allowed the definition of competitive advantages in terms of price and targeting of the company to the pursuit of business goalsconsidering the organizational structure and management of human talent. As a result of this study an action plan for the implementation of the strategic alternatives was developed and prioritization was done by defining the order of implementation of these. At the end of this documentsome emerging research areas for the future were identified.Propuesta de un modelo de negocio para la compañía Procorr orientado a la sostenibilidad empresarial a mediano plazoBusiness Model, Cathodic Protection System, Financial Diagnosis, Business Sustainability.Tesis/Trabajo de grado - Monografía - Pregradohttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_b1a7d7d4d402bcceORIGINALCarta de autorización.pdfapplication/pdf84836https://noesis.uis.edu.co/bitstreams/816b65b5-162b-4300-8964-b3daea660a19/download1f9a66a2d445b088b09c071024216ba1MD51Documento.pdfapplication/pdf3157256https://noesis.uis.edu.co/bitstreams/180566da-34e1-4cd8-a44a-2b6d9249e681/download2ca768aeb1980a5cdb61612301bfb016MD52Nota de proyecto.pdfapplication/pdf85078https://noesis.uis.edu.co/bitstreams/3aa42fb5-6c6c-42d6-93aa-1e1b72f11c66/downloadc04cccce3c30034b9d4eff64ceea11d1MD5320.500.14071/34147oai:noesis.uis.edu.co:20.500.14071/341472024-03-03 17:34:22.38http://creativecommons.org/licenses/by-nc/4.0http://creativecommons.org/licenses/by/4.0/open.accesshttps://noesis.uis.edu.coDSpace at UISnoesis@uis.edu.co |