Plan de negocios para la creación de un establecimiento que ofrezca de manera conjunta los dos elementos principales del fitness, alimentación y acondicionamiento físico
En la ciudad de Bucaramanga se observa una tendencia creciente por el cuidado de la salud y el aspecto físico, lo cual se evidencia en el nacimiento de nuevos mercados derivados de la industria del fitness, siendo los más relevantes aquellos enfocados al acondicionamiento físico y la alimentación sa...
- Autores:
-
Salinas Ramirez, Jhon Andersson
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/34732
- Palabra clave:
- Nutrición
Acondicionamiento Físico
Fitness
Saludable
Dieta
Crossfit
Musculación.
In the city of Bucaramanga an increasing trend is observed for the care of health and physical appearance
which is evident in the emergence of new markets arising from the fitness industry
the most relevant those focused on fitness food and health. Given that it is a growing industry not only in the city but in the country
a business opportunity is seen with a great deal for supply
especially related to the achievement of the objectives that each person arises as to health and appearance. Given that in the fitness industry the two most important aspects for achieving objectives are eating and physical activity
Gym & Food aims to provide these services
through a settlement consisting of a healthy restaurant and conditioning zone under the guidance of a fitness instructor and a nutritionist
who will work together to help achieve the results are evidenced in less time. In order to determine what your actually looking for in the Bumangués market and project feasibility
market research
in which they surveyed 384 people from the potential market was held
which allowed us to determine what we need to accomplish the project
obtaining an initial investment of $ 85.633.196 required which together with the sales forecast
served as the basis to find the NPV and IRR
with values of $ 36.831.527 and 24.4% respectively. From the results obtained it can be analyzed that the project is financially viable
since the investment is recovered in 3.9 years
plus the impact in terms of customer satisfaction to achieve the desired results would have a positive result.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)