Factibilidad para la creación de un operador turístico "Páramo Santurbán" en el municipio de California de la Provincia de Soto Norte de Santander
El presente estudio tiene como objeto determinar la viabilidad para la creación de una empresa de ecoturístico en el municipio de California Santander, que pueda satisfacer las necesidades y expectativas de los usuarios que buscan recreación, esparcimiento y educación en los atractivos naturales loc...
- Autores:
-
Lizcano Duran, Mary Luz
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/33817
- Palabra clave:
- Turismo Ecológico
Actividades Ecoturísticas
Recreación
The following study has the objective to determinate the feasibility to the creation of a ecotourism company at the city of California in Santander
that allow to satisfies the needs and expectations from users that are looking for recreation
entertainment and education at local natural attractions through observation
study of natural values and cultural aspects. Its descriptive methodology is aimed to identify the existence of an unmet demand for potential people who likes eco-tourism within the population of the city of Bucaramanga
verifying the technical possibility for the provision of the service
by setting aside problems at the level of resources
administrative and legal requirements of Constitution and finally demonstrate that its realization is economically profitable. The Unmet service demand was determined based on the totals of the potential demand in the study of markets in virtue of the absence of offer of ecotourism in the area of influence of the study
which is equivalent to 80% of the active workforce and/or students of the universities in the city of Bucaramanga. On the other hand we can show that there is domain of logistics in service
performance and operation on the project. The financial evaluation gave us an attractive result with a V.P.N. of $218.050.885 and 304% IRR (internal return rate)
predicting a success from the beginning of the activities
causing a social impact positive on the providers of tourism services
hotels
and population in general involved in the project; so it is recommended to carry out its implementation.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)