Factibilidad para la creación de una empresa productora y comercializadora de zumos cítricos naturales en la ciudad de Bucaramanga
El presente proyecto estudia la factibilidad para la creación de una empresa productora y comercializadora de zumos naturales en la ciudad de Bucaramanga, Santander. El proyecto en mención se adelantó ante el alto consumo que presentan los cítricos, la ausencia de oferta de un zumo completamente nat...
- Autores:
-
Rueda Fonseca, Silvia Juliana
Peña Corredor, Sandra Milena
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/33813
- Palabra clave:
- Cítrico
Zumo Natural
Manipulación
Comercializadora
Mercado Potencial
Viabilidad.
This project studies the feasibility for creating a production and distributor company of citrical natural juice in the city of Bucaramanga
Santander. The project was carried out because of the high consumption of citrus
the absence of supply of an all-natural juice and being Santander one of the largest citrus growers nationwide. The mission of the producer and marketer is to provide a fresh product
good quality
affordable and competitive price for the end consumer. It also seeks to provide farmers
increasing demand for its products and strengthen the primary sector of the economy. To know the total demand of the product
it conducted market research
in which he sought to know the average consumer
taste preferences and expectations towards the new product. To start
the company expects to cover 15% of total demand. It is estimated that an investment of $ $60.466.639
the Rate of Opportunity is considered 14.015%
the Net Present Value is estimated at $59.124.238 with a period of return on investment of three years. The Internal Rate of Return (IRR) is estimated at 36.6%
which is higher than The Minimum Attractive Rate of Return. All this shows an excellent average return over the life of the project.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)