Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga
Esta investigación tiene como objetivo diagnosticar la imagen de la marca Bubble Gummers en la ciudad de Bucaramanga y con los resultados obtenidos determinar el posicionamiento que esta tiene en la mente del consumidor , y formular estrategias que permitan mejorar el posicionamiento que esta tiene...
- Autores:
-
Espinosa Mendoza, Lucero
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/35620
- Palabra clave:
- Posicionamiento De Imagen
Estudio De Imagen
Marca.
This research aims to diagnose brand image Bubble Gummers in the city of Bucaramanga and the results determine the position that this is in the consumer's mind
and develop strategies to improve the position that this is
this research She made by a quasi-experimental quantitative exploratory study through personal interviews with a sample of 68 people in the metropolitan area of Bucaramanga
was able to give clear definitions with which buying habits and brand preference was identified at the time of children's shoes to choose for their children
who depend directly associated features that have brands involved in this market; also to give a more specific about the image we have of the brand Bubble Gummers we decided to make some open questions in order to take valuable information to determine the Top Of Mind of children's shoe brands like this concept were achieved associate a series of variables with which it could be inferred to raise strategies that will increase the market share of the brand Bubble Gummers through the promotion and efficient image communication
gaining a perception of positive image getting to be in the mind and consumer heart Bucaramanga Metropolitan area as the first brand to be purchased by consumers.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
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dc.title.none.fl_str_mv |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
dc.title.english.none.fl_str_mv |
Image Positioning, Studio Picture, Mark. |
title |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
spellingShingle |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga Posicionamiento De Imagen Estudio De Imagen Marca. This research aims to diagnose brand image Bubble Gummers in the city of Bucaramanga and the results determine the position that this is in the consumer's mind and develop strategies to improve the position that this is this research She made by a quasi-experimental quantitative exploratory study through personal interviews with a sample of 68 people in the metropolitan area of Bucaramanga was able to give clear definitions with which buying habits and brand preference was identified at the time of children's shoes to choose for their children who depend directly associated features that have brands involved in this market; also to give a more specific about the image we have of the brand Bubble Gummers we decided to make some open questions in order to take valuable information to determine the Top Of Mind of children's shoe brands like this concept were achieved associate a series of variables with which it could be inferred to raise strategies that will increase the market share of the brand Bubble Gummers through the promotion and efficient image communication gaining a perception of positive image getting to be in the mind and consumer heart Bucaramanga Metropolitan area as the first brand to be purchased by consumers. |
title_short |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
title_full |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
title_fullStr |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
title_full_unstemmed |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
title_sort |
Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga |
dc.creator.fl_str_mv |
Espinosa Mendoza, Lucero |
dc.contributor.advisor.none.fl_str_mv |
Diaz Gomez, Angelica Maria |
dc.contributor.author.none.fl_str_mv |
Espinosa Mendoza, Lucero |
dc.subject.none.fl_str_mv |
Posicionamiento De Imagen Estudio De Imagen Marca. |
topic |
Posicionamiento De Imagen Estudio De Imagen Marca. This research aims to diagnose brand image Bubble Gummers in the city of Bucaramanga and the results determine the position that this is in the consumer's mind and develop strategies to improve the position that this is this research She made by a quasi-experimental quantitative exploratory study through personal interviews with a sample of 68 people in the metropolitan area of Bucaramanga was able to give clear definitions with which buying habits and brand preference was identified at the time of children's shoes to choose for their children who depend directly associated features that have brands involved in this market; also to give a more specific about the image we have of the brand Bubble Gummers we decided to make some open questions in order to take valuable information to determine the Top Of Mind of children's shoe brands like this concept were achieved associate a series of variables with which it could be inferred to raise strategies that will increase the market share of the brand Bubble Gummers through the promotion and efficient image communication gaining a perception of positive image getting to be in the mind and consumer heart Bucaramanga Metropolitan area as the first brand to be purchased by consumers. |
dc.subject.keyword.none.fl_str_mv |
This research aims to diagnose brand image Bubble Gummers in the city of Bucaramanga and the results determine the position that this is in the consumer's mind and develop strategies to improve the position that this is this research She made by a quasi-experimental quantitative exploratory study through personal interviews with a sample of 68 people in the metropolitan area of Bucaramanga was able to give clear definitions with which buying habits and brand preference was identified at the time of children's shoes to choose for their children who depend directly associated features that have brands involved in this market; also to give a more specific about the image we have of the brand Bubble Gummers we decided to make some open questions in order to take valuable information to determine the Top Of Mind of children's shoe brands like this concept were achieved associate a series of variables with which it could be inferred to raise strategies that will increase the market share of the brand Bubble Gummers through the promotion and efficient image communication gaining a perception of positive image getting to be in the mind and consumer heart Bucaramanga Metropolitan area as the first brand to be purchased by consumers. |
description |
Esta investigación tiene como objetivo diagnosticar la imagen de la marca Bubble Gummers en la ciudad de Bucaramanga y con los resultados obtenidos determinar el posicionamiento que esta tiene en la mente del consumidor , y formular estrategias que permitan mejorar el posicionamiento que esta tiene , esta investigación se hizo por medio de un estudio cuasi- experimental cuantitativo exploratorio que a través de encuestas personales con una muestra de 68 personas del área metropolitana de Bucaramanga , se pudieron dar definiciones claras con las cuales se identificó los hábitos de compra y preferencia de marca al momento de elegir calzado infantil para sus hijos , que dependen directamente de las características asociadas que se tienen de las marcas que participan en este mercado ; además para dar un concepto más específico acerca de la imagen que se tiene de la marca Bubble Gummers se optó por realizar algunas preguntas abiertas con el fin de tomar información valiosa para determinar el Top Of Mind de las marcas de calzado infantil de esta manera se lograron asociar una serie de variables con las cuales se pudo inferir en plantear estrategias que logren aumentar el market share de la marca Bubble Gummers a través de la promoción y comunicación eficiente de la imagen , ganando una percepción de imagen positiva consiguiendo estar en la mente y el corazón del consumidor del área Metropolitana de Bucaramanga como la primera marca en ser comprada por los consumidores. |
publishDate |
2016 |
dc.date.available.none.fl_str_mv |
2016 2024-03-03T22:53:08Z |
dc.date.created.none.fl_str_mv |
2016 |
dc.date.issued.none.fl_str_mv |
2016 |
dc.date.accessioned.none.fl_str_mv |
2024-03-03T22:53:08Z |
dc.type.local.none.fl_str_mv |
Tesis/Trabajo de grado - Monografía - Pregrado |
dc.type.hasversion.none.fl_str_mv |
http://purl.org/coar/resource_type/c_7a1f |
dc.type.coar.none.fl_str_mv |
http://purl.org/coar/version/c_b1a7d7d4d402bcce |
format |
http://purl.org/coar/version/c_b1a7d7d4d402bcce |
dc.identifier.uri.none.fl_str_mv |
https://noesis.uis.edu.co/handle/20.500.14071/35620 |
dc.identifier.instname.none.fl_str_mv |
Universidad Industrial de Santander |
dc.identifier.reponame.none.fl_str_mv |
Universidad Industrial de Santander |
dc.identifier.repourl.none.fl_str_mv |
https://noesis.uis.edu.co |
url |
https://noesis.uis.edu.co/handle/20.500.14071/35620 https://noesis.uis.edu.co |
identifier_str_mv |
Universidad Industrial de Santander |
dc.language.iso.none.fl_str_mv |
spa |
language |
spa |
dc.rights.none.fl_str_mv |
http://creativecommons.org/licenses/by/4.0/ |
dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
dc.rights.license.none.fl_str_mv |
Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) |
dc.rights.uri.none.fl_str_mv |
http://creativecommons.org/licenses/by-nc/4.0 |
dc.rights.creativecommons.none.fl_str_mv |
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) |
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Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) http://creativecommons.org/licenses/by/4.0/ http://creativecommons.org/licenses/by-nc/4.0 Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidad Industrial de Santander |
dc.publisher.faculty.none.fl_str_mv |
Facultad de Ingenierías Fisicomecánicas |
dc.publisher.program.none.fl_str_mv |
Especialización en Gerencia de Mercadeo y Logística |
dc.publisher.school.none.fl_str_mv |
Escuela de Estudios Industriales y Empresariales |
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Universidad Industrial de Santander |
institution |
Universidad Industrial de Santander |
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Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)http://creativecommons.org/licenses/by/4.0/http://creativecommons.org/licenses/by-nc/4.0Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Diaz Gomez, Angelica MariaEspinosa Mendoza, Lucero2024-03-03T22:53:08Z20162024-03-03T22:53:08Z20162016https://noesis.uis.edu.co/handle/20.500.14071/35620Universidad Industrial de SantanderUniversidad Industrial de Santanderhttps://noesis.uis.edu.coEsta investigación tiene como objetivo diagnosticar la imagen de la marca Bubble Gummers en la ciudad de Bucaramanga y con los resultados obtenidos determinar el posicionamiento que esta tiene en la mente del consumidor , y formular estrategias que permitan mejorar el posicionamiento que esta tiene , esta investigación se hizo por medio de un estudio cuasi- experimental cuantitativo exploratorio que a través de encuestas personales con una muestra de 68 personas del área metropolitana de Bucaramanga , se pudieron dar definiciones claras con las cuales se identificó los hábitos de compra y preferencia de marca al momento de elegir calzado infantil para sus hijos , que dependen directamente de las características asociadas que se tienen de las marcas que participan en este mercado ; además para dar un concepto más específico acerca de la imagen que se tiene de la marca Bubble Gummers se optó por realizar algunas preguntas abiertas con el fin de tomar información valiosa para determinar el Top Of Mind de las marcas de calzado infantil de esta manera se lograron asociar una serie de variables con las cuales se pudo inferir en plantear estrategias que logren aumentar el market share de la marca Bubble Gummers a través de la promoción y comunicación eficiente de la imagen , ganando una percepción de imagen positiva consiguiendo estar en la mente y el corazón del consumidor del área Metropolitana de Bucaramanga como la primera marca en ser comprada por los consumidores.EspecializaciónEspecialista en Gerencia de Mercadeo y LogísticaDiagnosis image and positioning the brand image gummers bubble in the metropolitan area of bucaramangaapplication/pdfspaUniversidad Industrial de SantanderFacultad de Ingenierías FisicomecánicasEspecialización en Gerencia de Mercadeo y LogísticaEscuela de Estudios Industriales y EmpresarialesPosicionamiento De ImagenEstudio De ImagenMarca.This research aims to diagnose brand image Bubble Gummers in the city of Bucaramanga and the results determine the position that this is in the consumer's mindand develop strategies to improve the position that this isthis research She made by a quasi-experimental quantitative exploratory study through personal interviews with a sample of 68 people in the metropolitan area of Bucaramangawas able to give clear definitions with which buying habits and brand preference was identified at the time of children's shoes to choose for their childrenwho depend directly associated features that have brands involved in this market; also to give a more specific about the image we have of the brand Bubble Gummers we decided to make some open questions in order to take valuable information to determine the Top Of Mind of children's shoe brands like this concept were achieved associate a series of variables with which it could be inferred to raise strategies that will increase the market share of the brand Bubble Gummers through the promotion and efficient image communicationgaining a perception of positive image getting to be in the mind and consumer heart Bucaramanga Metropolitan area as the first brand to be purchased by consumers.Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de BucaramangaImage Positioning, Studio Picture, Mark.Tesis/Trabajo de grado - Monografía - Pregradohttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_b1a7d7d4d402bcceORIGINALCarta de autorización.pdfapplication/pdf348329https://noesis.uis.edu.co/bitstreams/e2db0e28-1320-4351-8fbe-796d5d8f52e3/download24431f05220594cef7b4530bc1e88a9eMD51Documento.pdfapplication/pdf1906139https://noesis.uis.edu.co/bitstreams/f4bbb863-ebe7-409a-9cbc-eeec0d991a60/download448b4f91a5fba04fb7661c53c2108cafMD52Nota de proyecto.pdfapplication/pdf215249https://noesis.uis.edu.co/bitstreams/d07df69e-d084-485d-8c38-c90974758de8/downloadefac4a8f254305c82bd16b70c0565cceMD5320.500.14071/35620oai:noesis.uis.edu.co:20.500.14071/356202024-03-03 17:53:08.804http://creativecommons.org/licenses/by-nc/4.0http://creativecommons.org/licenses/by/4.0/open.accesshttps://noesis.uis.edu.coDSpace at UISnoesis@uis.edu.co |