Imagen y posicionamiento de la marca Bubble Gummers en el área metropolitana de Bucaramanga
Esta investigación tiene como objetivo diagnosticar la imagen de la marca Bubble Gummers en la ciudad de Bucaramanga y con los resultados obtenidos determinar el posicionamiento que esta tiene en la mente del consumidor , y formular estrategias que permitan mejorar el posicionamiento que esta tiene...
- Autores:
-
Espinosa Mendoza, Lucero
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/35620
- Palabra clave:
- Posicionamiento De Imagen
Estudio De Imagen
Marca.
This research aims to diagnose brand image Bubble Gummers in the city of Bucaramanga and the results determine the position that this is in the consumer's mind
and develop strategies to improve the position that this is
this research She made by a quasi-experimental quantitative exploratory study through personal interviews with a sample of 68 people in the metropolitan area of Bucaramanga
was able to give clear definitions with which buying habits and brand preference was identified at the time of children's shoes to choose for their children
who depend directly associated features that have brands involved in this market; also to give a more specific about the image we have of the brand Bubble Gummers we decided to make some open questions in order to take valuable information to determine the Top Of Mind of children's shoe brands like this concept were achieved associate a series of variables with which it could be inferred to raise strategies that will increase the market share of the brand Bubble Gummers through the promotion and efficient image communication
gaining a perception of positive image getting to be in the mind and consumer heart Bucaramanga Metropolitan area as the first brand to be purchased by consumers.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)