Plan de negocios para la creación de una empresa dedicada a la producción tecnificada y comercialización de mojarra plateada en Puente Nacional, implementando tanques circulares bajo invernadero, utilizando microorganismos eficientes y acuaponía
El presente trabajo se ha desarrollado con la finalidad de determinar la viabilidad de la producción y comercialización de mojarra plateada en el municipio de Puente Nacional departamento de Santander. Se determinó que las mujeres solas y con pareja son los que toman la decisión de compra del produc...
- Autores:
-
Hernandez Castillo, Gloria Lissette
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/34735
- Palabra clave:
- Mojarra Plateada
Piscicultura
Tanques Circulares
Puente Nacional
Invernadero
Microorganismos Eficientes
Acuaponía.
This work has been developed in order to determine the feasibility of the production and marketing of mojarra plateada in the municipality of National Bridge Santander department. It was determined that single women and couples are the ones who make the decision to purchase. For analysis of the Microenvironment Macroenvironment and the five competitive forces Porter in conjunction with the development of any economic activity and the analysis of the political-legal
technological
socio-cultural and ecological documents it was used. According to the analysis above a study of the status of the project is carried out by analyzing the internal characteristics (Strengths and Weaknesses) and external situation (Threats and Opportunities) in an array called DOFA which allows to know the real situation in which is the project
and plan a strategy for the future. Finally
the vision and mission of the company for the fish farming sector in the province of Vélez is built. Likewise
the project presents the strategies and activities proposed for strengthening and development of productive activity and possibly responsible for each proposed action. Financial economic evaluation of the project is viable for having obtained an Internal Return of Rate (TIR) of 23.04% and Value Present Net (VPN) of $ 24
610
976 pesos; allowing consider this attractive activity for investing.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)