Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014
ABSTRACT: Aesthetic procedures have gained high relevance within health services offer, becoming consolidated as an attractive market that requires assessment in order to improve its services and thus attracting and keeping its users. This research identified the factors that influence processes of...
- Autores:
-
Betancur Giraldo, Diana Marcela
Montoya Catañeda, Katerine
Tavera Mesías, Juan Fernando
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2017
- Institución:
- Universidad de Antioquia
- Repositorio:
- Repositorio UdeA
- Idioma:
- eng
- OAI Identifier:
- oai:bibliotecadigital.udea.edu.co:10495/17231
- Acceso en línea:
- http://hdl.handle.net/10495/17231
- Palabra clave:
- Satisfacción
Satisfaction
Lealtad
Loyalty
Relaciones Médico-Paciente
Physician-Patient Relations
Confianza
Trust
Salud
Health
Medicina estética
Valor percibido
http://vocabularies.unesco.org/thesaurus/concept238
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
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Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| dc.title.alternative.spa.fl_str_mv |
Estudio correlacional de los factores que influyen en la recomendación y la lealtad de pacientes de medicina estética Medellín Colombia, 2014 Étude corrélationnelle des facteurs qui influencent la recommandation et la loyauté de patients de médecine esthétique à Medellin, Colombie, 2014 |
| title |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| spellingShingle |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 Satisfacción Satisfaction Lealtad Loyalty Relaciones Médico-Paciente Physician-Patient Relations Confianza Trust Salud Health Medicina estética Valor percibido http://vocabularies.unesco.org/thesaurus/concept238 |
| title_short |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| title_full |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| title_fullStr |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| title_full_unstemmed |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| title_sort |
Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014 |
| dc.creator.fl_str_mv |
Betancur Giraldo, Diana Marcela Montoya Catañeda, Katerine Tavera Mesías, Juan Fernando |
| dc.contributor.author.none.fl_str_mv |
Betancur Giraldo, Diana Marcela Montoya Catañeda, Katerine Tavera Mesías, Juan Fernando |
| dc.subject.none.fl_str_mv |
Satisfacción Satisfaction Lealtad Loyalty Relaciones Médico-Paciente Physician-Patient Relations Confianza Trust |
| topic |
Satisfacción Satisfaction Lealtad Loyalty Relaciones Médico-Paciente Physician-Patient Relations Confianza Trust Salud Health Medicina estética Valor percibido http://vocabularies.unesco.org/thesaurus/concept238 |
| dc.subject.unesco.none.fl_str_mv |
Salud Health |
| dc.subject.proposal.spa.fl_str_mv |
Medicina estética Valor percibido |
| dc.subject.unescouri.none.fl_str_mv |
http://vocabularies.unesco.org/thesaurus/concept238 |
| description |
ABSTRACT: Aesthetic procedures have gained high relevance within health services offer, becoming consolidated as an attractive market that requires assessment in order to improve its services and thus attracting and keeping its users. This research identified the factors that influence processes of recommendation and loyalty produced within the medic-patient relationship in aesthetic medicine, among which the quality of the relationship, trust, satisfaction and perceived value are addressed. Afterwards, a model of relationships among constructs was proposed, which is contrasted against a sample of 391 patients of Medellin’s (Colombia) metropolitan area. A confirmatory factorial analysis was carried out in order to guarantee the reliability and validity of the measurement scales, which allowed to contrast the hypotheses by means of a structural equations analysis. Once the factorial correlation is revised, proof is shown for the existence of an influence relationship of constructs such as perceived value, satisfaction and the quality of the medic-patient relationship in loyalty, and also that satisfaction and loyalty, in turn, directly influence recommendations. |
| publishDate |
2017 |
| dc.date.issued.none.fl_str_mv |
2017 |
| dc.date.accessioned.none.fl_str_mv |
2020-11-09T17:23:42Z |
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2020-11-09T17:23:42Z |
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info:eu-repo/semantics/article |
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http://purl.org/coar/version/c_970fb48d4fbd8a86 |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo de investigación |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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0120-4645 |
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http://hdl.handle.net/10495/17231 |
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2256-5078 |
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0120-4645 2256-5078 |
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http://hdl.handle.net/10495/17231 |
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eng |
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eng |
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Atribución-NoComercial-SinDerivadas 2.5 Colombia |
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info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by-nc-nd/2.5/co/ |
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14 |
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Universidad Del Valle, Facultad de Ciencias de la Administración |
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Recursos Estratégicos, Región y Dinámicas Socioambientales |
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Cali, Colombia |
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Universidad de Antioquia |
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Repositorio Institucional Universidad de Antioquia |
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andres.perez@udea.edu.co |
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1805390148864573440 |
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Betancur Giraldo, Diana MarcelaMontoya Catañeda, KaterineTavera Mesías, Juan Fernando2020-11-09T17:23:42Z2020-11-09T17:23:42Z20170120-4645http://hdl.handle.net/10495/172312256-5078ABSTRACT: Aesthetic procedures have gained high relevance within health services offer, becoming consolidated as an attractive market that requires assessment in order to improve its services and thus attracting and keeping its users. This research identified the factors that influence processes of recommendation and loyalty produced within the medic-patient relationship in aesthetic medicine, among which the quality of the relationship, trust, satisfaction and perceived value are addressed. Afterwards, a model of relationships among constructs was proposed, which is contrasted against a sample of 391 patients of Medellin’s (Colombia) metropolitan area. A confirmatory factorial analysis was carried out in order to guarantee the reliability and validity of the measurement scales, which allowed to contrast the hypotheses by means of a structural equations analysis. Once the factorial correlation is revised, proof is shown for the existence of an influence relationship of constructs such as perceived value, satisfaction and the quality of the medic-patient relationship in loyalty, and also that satisfaction and loyalty, in turn, directly influence recommendations.RESUMEN: Los procedimientos estéticos han tomado gran relevancia dentro de la oferta de servicios de salud, consolidándose como un mercado atractivo que requiere evaluarse para mejorar el servicio y así atraer y mantener sus usuarios. Esta investigación identificó los factores que influyen sobre los procesos de recomendación y lealtad que se producen en la relación médico-paciente en la medicina estética, entre los que se abordaron la calidad de la relación, la confianza, la satisfacción y el valor percibido. Posteriormente se propuso un modelo de relaciones entre los constructos, el cual es contrastado con una muestra de 391 pacientes del área metropolitana de Medellín (Colombia); se desarrolló un análisis factorial confirmatorio para garantizar la fiabilidad y validez de las escalas de medida, permitiendo contrastar las hipótesis mediante un análisis de ecuaciones estructurales. Una vez revisada la correlación factorial se evidencia que existe una relación de influencia de constructos como el valor percibido, la satisfacción, y la calidad de la relación médico-paciente en la lealtad; y que la satisfacción y la lealtad a su vez, influyen de forma directa en la recomendación.RESUMO: Les procédures esthétiques ont pris une grande importance dans l’offre de services de santé, se consolidant comme un marché attractif qui doit être évalué pour améliorer le service et ainsi attirer et maintenir ses usagers. Cette recherche a identifié les facteurs qui influencent les processus de recommandation et de loyauté qui se produisent dans la relation: médecin-patient en médecine esthétique, parmi lesquels la qualité de la relation, la confiance, la satisfaction et la valeur perçue ont été abordées. Par la suite, un modèle de relations entre les construits a été proposé, ce qui contraste avec un échantillon de 391 patients de la zone métropolitaine de Medellín (Colombie); une analyse factorielle confirmatoire a été développée pour garantir la fiabilité et la validité des échelles de mesure, permettant de tester l’hypothèse par le biais d’une analyse d’équations structurelles. Une fois la corrélation factorielle soit examinée, il est évident qu’il existe une relation d’influence entre les concepts tels que la valeur perçue, la satisfaction et la qualité de la relation médecin-patient dans la loyauté: la satisfaction et la loyauté, à leur tour, influencent directement la recommandation.14application/pdfengUniversidad Del Valle, Facultad de Ciencias de la AdministraciónRecursos Estratégicos, Región y Dinámicas SocioambientalesCali, Colombiainfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1https://purl.org/redcol/resource_type/ARTArtículo de investigaciónhttp://purl.org/coar/version/c_970fb48d4fbd8a86Atribución-NoComercial-SinDerivadas 2.5 Colombiainfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/http://purl.org/coar/access_right/c_abf2https://creativecommons.org/licenses/by-nc-nd/4.0/SatisfacciónSatisfactionLealtadLoyaltyRelaciones Médico-PacientePhysician-Patient RelationsConfianzaTrustSaludHealthMedicina estéticaValor percibidohttp://vocabularies.unesco.org/thesaurus/concept238Correlational Study of the Factors that Influence in the Recommendation and Loyalty of Patients of Aesthetic Medicine Medellín Colombia, 2014Estudio correlacional de los factores que influyen en la recomendación y la lealtad de pacientes de medicina estética Medellín Colombia, 2014Étude corrélationnelle des facteurs qui influencent la recommandation et la loyauté de patients de médecine esthétique à Medellin, Colombie, 2014Cuadernos de Administración3173358ORIGINALBetancurDiana_2017_CorrelationalStudyFactors.pdfBetancurDiana_2017_CorrelationalStudyFactors.pdfArtículo de investigaciónapplication/pdf812242http://bibliotecadigital.udea.edu.co/bitstream/10495/17231/1/BetancurDiana_2017_CorrelationalStudyFactors.pdfc094cf757f80762096cf01a450d60df9MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8823http://bibliotecadigital.udea.edu.co/bitstream/10495/17231/2/license_rdfb88b088d9957e670ce3b3fbe2eedbc13MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://bibliotecadigital.udea.edu.co/bitstream/10495/17231/3/license.txt8a4605be74aa9ea9d79846c1fba20a33MD5310495/17231oai:bibliotecadigital.udea.edu.co:10495/172312021-05-10 18:56:12.14Repositorio Institucional Universidad de Antioquiaandres.perez@udea.edu.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 |