Marketing turístico
ABSTRACT: Marketing is that one human activity directed to satisfy needs and desires by means of processes with interchange. The academic concept of Marketing would include the following fundamental ideas nowadays: - The direction of Marketing is a function of the companies including in its strategi...
- Autores:
-
de la Colina, Juan Manuel
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2009
- Institución:
- Universidad de Antioquia
- Repositorio:
- Repositorio UdeA
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.udea.edu.co:10495/2541
- Acceso en línea:
- http://hdl.handle.net/10495/2541
- Palabra clave:
- Marketing
Planificación estratégica
Consumidor
Comportamiento del consumidor
Segmentación del mercado
Mercadeo
- Rights
- openAccess
- License
- Atribución-NoComercial-CompartirIgual 2.5 Colombia (CC BY-NC-SA 2.5 CO)
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Marketing turístico |
| title |
Marketing turístico |
| spellingShingle |
Marketing turístico Marketing Planificación estratégica Consumidor Comportamiento del consumidor Segmentación del mercado Mercadeo |
| title_short |
Marketing turístico |
| title_full |
Marketing turístico |
| title_fullStr |
Marketing turístico |
| title_full_unstemmed |
Marketing turístico |
| title_sort |
Marketing turístico |
| dc.creator.fl_str_mv |
de la Colina, Juan Manuel |
| dc.contributor.author.none.fl_str_mv |
de la Colina, Juan Manuel |
| dc.subject.none.fl_str_mv |
Marketing Planificación estratégica Consumidor Comportamiento del consumidor Segmentación del mercado Mercadeo |
| topic |
Marketing Planificación estratégica Consumidor Comportamiento del consumidor Segmentación del mercado Mercadeo |
| description |
ABSTRACT: Marketing is that one human activity directed to satisfy needs and desires by means of processes with interchange. The academic concept of Marketing would include the following fundamental ideas nowadays: - The direction of Marketing is a function of the companies including in its strategic planning. - The four fundamental activities for the development of the previous function turn around decisions on products, prices, communication and distribution. - The interchange does not underlie only in the goods and services, but any class of interchanges of values is included, which implies to extend the object of Marketing beyond the merely economic thing. - The satisfaction of desires and needs of the consumers must be placed therefore in the same level that the attainment of the objectives of the organizations. |
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2009 |
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2009 |
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2015-05-27T15:47:33Z |
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2015-05-27T15:47:33Z |
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Artículo de investigación |
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De la Colina, J. M. (2009). Marketing Turístico. La Sociología en sus Escenarios, (20), 1–15. |
| dc.identifier.issn.none.fl_str_mv |
123-8973 |
| dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/10495/2541 |
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De la Colina, J. M. (2009). Marketing Turístico. La Sociología en sus Escenarios, (20), 1–15. 123-8973 |
| url |
http://hdl.handle.net/10495/2541 |
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spa |
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spa |
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Atribución-NoComercial-CompartirIgual 2.5 Colombia (CC BY-NC-SA 2.5 CO) |
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info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by-nc-sa/2.5/co/ |
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Atribución-NoComercial-CompartirIgual 2.5 Colombia (CC BY-NC-SA 2.5 CO) https://creativecommons.org/licenses/by-nc-sa/2.5/co/ http://purl.org/coar/access_right/c_abf2 https://creativecommons.org/licenses/by-nc-sa/4.0/ |
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15 |
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application/pdf |
| dc.publisher.spa.fl_str_mv |
Universidad de Antioquia, Facultad de Ciencias Sociales y Humanas |
| dc.publisher.group.spa.fl_str_mv |
Grupo Estudios de Opinión |
| dc.publisher.place.spa.fl_str_mv |
Colombia |
| institution |
Universidad de Antioquia |
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de la Colina, Juan Manuel2015-05-27T15:47:33Z2015-05-27T15:47:33Z2009De la Colina, J. M. (2009). Marketing Turístico. La Sociología en sus Escenarios, (20), 1–15.123-8973http://hdl.handle.net/10495/2541ABSTRACT: Marketing is that one human activity directed to satisfy needs and desires by means of processes with interchange. The academic concept of Marketing would include the following fundamental ideas nowadays: - The direction of Marketing is a function of the companies including in its strategic planning. - The four fundamental activities for the development of the previous function turn around decisions on products, prices, communication and distribution. - The interchange does not underlie only in the goods and services, but any class of interchanges of values is included, which implies to extend the object of Marketing beyond the merely economic thing. - The satisfaction of desires and needs of the consumers must be placed therefore in the same level that the attainment of the objectives of the organizations.RESUMEN: El término marketing es de origen inglés y se empezó a utilizar por primera vez en EEUU en la década de los años 20. Se deriva de la palabra inglesa market. Se suele traducir como Mercadología o Mercadotecnia (francés), mercática o mercadeo (hispanos). También se ha traducido como comercialización, pero esta traducción no ha tenido mucho éxito.15application/pdfspaUniversidad de Antioquia, Facultad de Ciencias Sociales y HumanasGrupo Estudios de OpiniónColombiainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1https://purl.org/redcol/resource_type/ARTArtículo de investigaciónhttp://purl.org/coar/version/c_970fb48d4fbd8a85Atribución-NoComercial-CompartirIgual 2.5 Colombia (CC BY-NC-SA 2.5 CO)info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/co/http://purl.org/coar/access_right/c_abf2https://creativecommons.org/licenses/by-nc-sa/4.0/MarketingPlanificación estratégicaConsumidorComportamiento del consumidorSegmentación del mercadoMercadeoMarketing turísticoLa Sociología en sus Escenarios20ORIGINALdelaColinaJuan_marketingturistico.pdfdelaColinaJuan_marketingturistico.pdfArtículo de Revistaapplication/pdf96552http://bibliotecadigital.udea.edu.co/bitstream/10495/2541/1/delaColinaJuan_marketingturistico.pdfaf3d75bfb07f1fac695fd67549018156MD51CC-LICENSElicense_urllicense_urltext/plain; charset=utf-849http://bibliotecadigital.udea.edu.co/bitstream/10495/2541/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52license_textlicense_texttext/html; charset=utf-818695http://bibliotecadigital.udea.edu.co/bitstream/10495/2541/3/license_text853db64cf461f35d95696cc88f64b0b7MD53license_rdflicense_rdfapplication/rdf+xml; charset=utf-822295http://bibliotecadigital.udea.edu.co/bitstream/10495/2541/4/license_rdf14adda84be315bfdb071e8ae99e873e5MD54LICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://bibliotecadigital.udea.edu.co/bitstream/10495/2541/5/license.txt8a4605be74aa9ea9d79846c1fba20a33MD5510495/2541oai:bibliotecadigital.udea.edu.co:10495/25412021-05-28 15:10:22.577Repositorio Institucional Universidad de Antioquiaandres.perez@udea.edu.coTk9URTogUExBQ0UgWU9VUiBPV04gTElDRU5TRSBIRVJFClRoaXMgc2FtcGxlIGxpY2Vuc2UgaXMgcHJvdmlkZWQgZm9yIGluZm9ybWF0aW9uYWwgcHVycG9zZXMgb25seS4KCk5PTi1FWENMVVNJVkUgRElTVFJJQlVUSU9OIExJQ0VOU0UKCkJ5IHNpZ25pbmcgYW5kIHN1Ym1pdHRpbmcgdGhpcyBsaWNlbnNlLCB5b3UgKHRoZSBhdXRob3Iocykgb3IgY29weXJpZ2h0Cm93bmVyKSBncmFudHMgdG8gRFNwYWNlIFVuaXZlcnNpdHkgKERTVSkgdGhlIG5vbi1leGNsdXNpdmUgcmlnaHQgdG8gcmVwcm9kdWNlLAp0cmFuc2xhdGUgKGFzIGRlZmluZWQgYmVsb3cpLCBhbmQvb3IgZGlzdHJpYnV0ZSB5b3VyIHN1Ym1pc3Npb24gKGluY2x1ZGluZwp0aGUgYWJzdHJhY3QpIHdvcmxkd2lkZSBpbiBwcmludCBhbmQgZWxlY3Ryb25pYyBmb3JtYXQgYW5kIGluIGFueSBtZWRpdW0sCmluY2x1ZGluZyBidXQgbm90IGxpbWl0ZWQgdG8gYXVkaW8gb3IgdmlkZW8uCgpZb3UgYWdyZWUgdGhhdCBEU1UgbWF5LCB3aXRob3V0IGNoYW5naW5nIHRoZSBjb250ZW50LCB0cmFuc2xhdGUgdGhlCnN1Ym1pc3Npb24gdG8gYW55IG1lZGl1bSBvciBmb3JtYXQgZm9yIHRoZSBwdXJwb3NlIG9mIHByZXNlcnZhdGlvbi4KCllvdSBhbHNvIGFncmVlIHRoYXQgRFNVIG1heSBrZWVwIG1vcmUgdGhhbiBvbmUgY29weSBvZiB0aGlzIHN1Ym1pc3Npb24gZm9yCnB1cnBvc2VzIG9mIHNlY3VyaXR5LCBiYWNrLXVwIGFuZCBwcmVzZXJ2YXRpb24uCgpZb3UgcmVwcmVzZW50IHRoYXQgdGhlIHN1Ym1pc3Npb24gaXMgeW91ciBvcmlnaW5hbCB3b3JrLCBhbmQgdGhhdCB5b3UgaGF2ZQp0aGUgcmlnaHQgdG8gZ3JhbnQgdGhlIHJpZ2h0cyBjb250YWluZWQgaW4gdGhpcyBsaWNlbnNlLiBZb3UgYWxzbyByZXByZXNlbnQKdGhhdCB5b3VyIHN1Ym1pc3Npb24gZG9lcyBub3QsIHRvIHRoZSBiZXN0IG9mIHlvdXIga25vd2xlZGdlLCBpbmZyaW5nZSB1cG9uCmFueW9uZSdzIGNvcHlyaWdodC4KCklmIHRoZSBzdWJtaXNzaW9uIGNvbnRhaW5zIG1hdGVyaWFsIGZvciB3aGljaCB5b3UgZG8gbm90IGhvbGQgY29weXJpZ2h0LAp5b3UgcmVwcmVzZW50IHRoYXQgeW91IGhhdmUgb2J0YWluZWQgdGhlIHVucmVzdHJpY3RlZCBwZXJtaXNzaW9uIG9mIHRoZQpjb3B5cmlnaHQgb3duZXIgdG8gZ3JhbnQgRFNVIHRoZSByaWdodHMgcmVxdWlyZWQgYnkgdGhpcyBsaWNlbnNlLCBhbmQgdGhhdApzdWNoIHRoaXJkLXBhcnR5IG93bmVkIG1hdGVyaWFsIGlzIGNsZWFybHkgaWRlbnRpZmllZCBhbmQgYWNrbm93bGVkZ2VkCndpdGhpbiB0aGUgdGV4dCBvciBjb250ZW50IG9mIHRoZSBzdWJtaXNzaW9uLgoKSUYgVEhFIFNVQk1JU1NJT04gSVMgQkFTRUQgVVBPTiBXT1JLIFRIQVQgSEFTIEJFRU4gU1BPTlNPUkVEIE9SIFNVUFBPUlRFRApCWSBBTiBBR0VOQ1kgT1IgT1JHQU5JWkFUSU9OIE9USEVSIFRIQU4gRFNVLCBZT1UgUkVQUkVTRU5UIFRIQVQgWU9VIEhBVkUKRlVMRklMTEVEIEFOWSBSSUdIVCBPRiBSRVZJRVcgT1IgT1RIRVIgT0JMSUdBVElPTlMgUkVRVUlSRUQgQlkgU1VDSApDT05UUkFDVCBPUiBBR1JFRU1FTlQuCgpEU1Ugd2lsbCBjbGVhcmx5IGlkZW50aWZ5IHlvdXIgbmFtZShzKSBhcyB0aGUgYXV0aG9yKHMpIG9yIG93bmVyKHMpIG9mIHRoZQpzdWJtaXNzaW9uLCBhbmQgd2lsbCBub3QgbWFrZSBhbnkgYWx0ZXJhdGlvbiwgb3RoZXIgdGhhbiBhcyBhbGxvd2VkIGJ5IHRoaXMKbGljZW5zZSwgdG8geW91ciBzdWJtaXNzaW9uLgo= |