Marketing turístico
ABSTRACT: Marketing is that one human activity directed to satisfy needs and desires by means of processes with interchange. The academic concept of Marketing would include the following fundamental ideas nowadays: - The direction of Marketing is a function of the companies including in its strategi...
- Autores:
-
de la Colina, Juan Manuel
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2009
- Institución:
- Universidad de Antioquia
- Repositorio:
- Repositorio UdeA
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.udea.edu.co:10495/2541
- Acceso en línea:
- http://hdl.handle.net/10495/2541
- Palabra clave:
- Marketing
Planificación estratégica
Consumidor
Comportamiento del consumidor
Segmentación del mercado
Mercadeo
- Rights
- openAccess
- License
- Atribución-NoComercial-CompartirIgual 2.5 Colombia (CC BY-NC-SA 2.5 CO)