CSR Communication Strategies of Colombian Business Groups : An Analysis of Corporate Reports
ABSTRACT: The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The s...
- Autores:
-
Correa García, Jaime Andrés
García Benau, María Antonia
García Meca, Emma
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2018
- Institución:
- Universidad de Antioquia
- Repositorio:
- Repositorio UdeA
- Idioma:
- eng
- OAI Identifier:
- oai:bibliotecadigital.udea.edu.co:10495/14867
- Acceso en línea:
- http://hdl.handle.net/10495/14867
- Palabra clave:
- Análisis de contenido
Content analysis
Responsabilidad social de los negocios
Social responsability of business
Comunicación en administración
Communication in management
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia