El papel de los influencers en el plan de marketing digital

Including influencers in the digital marketing plan has been one of the most used tools by companies in recent years, due to the great positive impact that is generated thanks to the influencers and their ability and/or capacity to influence the purchase decision of the people who consume their cont...

Full description

Autores:
Benavides Babilonia, Paula Andrea
Vides Cuello, Iris Patricia
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2022
Institución:
Universidad de Córdoba
Repositorio:
Repositorio Institucional Unicórdoba
Idioma:
spa
OAI Identifier:
oai:repositorio.unicordoba.edu.co:ucordoba/5124
Acceso en línea:
https://repositorio.unicordoba.edu.co/handle/ucordoba/5124
Palabra clave:
Influencers
Marketing
Redes sociales
Evolución
Influencers
Marketing
Social networks
Evolution
Rights
openAccess
License
Copyright Universidad de Córdoba, 2022