El papel de los influencers en el plan de marketing digital
Including influencers in the digital marketing plan has been one of the most used tools by companies in recent years, due to the great positive impact that is generated thanks to the influencers and their ability and/or capacity to influence the purchase decision of the people who consume their cont...
- Autores:
-
Benavides Babilonia, Paula Andrea
Vides Cuello, Iris Patricia
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2022
- Institución:
- Universidad de Córdoba
- Repositorio:
- Repositorio Institucional Unicórdoba
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unicordoba.edu.co:ucordoba/5124
- Acceso en línea:
- https://repositorio.unicordoba.edu.co/handle/ucordoba/5124
- Palabra clave:
- Influencers
Marketing
Redes sociales
Evolución
Influencers
Marketing
Social networks
Evolution
- Rights
- openAccess
- License
- Copyright Universidad de Córdoba, 2022