La omnicanalidad en el e-commerce
The omnichannel model, which is characterized in that the user is placed at the center of the relationship with the company and it proposes it and / or the sale of products from the experience, and not from each channel in particular. Taken to the extreme. a user's shopping experience should be...
- Autores:
-
Berrocal Martínez, Carlos Miguel
Herrera Montalvo, Luis Armando
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2022
- Institución:
- Universidad de Córdoba
- Repositorio:
- Repositorio Institucional Unicórdoba
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unicordoba.edu.co:ucordoba/5138
- Acceso en línea:
- https://repositorio.unicordoba.edu.co/handle/ucordoba/5138
- Palabra clave:
- Omnicanalidad
E-commerce
Consumidores
Empresas
Cliente
Canales
Omnichannel
Ecommerce
Consumers
Companies
Client
Channels
- Rights
- openAccess
- License
- Copyright Universidad de Córdoba, 2022