Impacto Marketing y sus beneficios en la empresa RAPPI ubicado en la ciudad de Santa Marta periodo 2020 al 2022

This research project deals with the impact of advertising and how it has benefited the development of the RAPPI company in the city of Santa Marta. This idea was born from the year 2020 as a result of a pandemic (COVID-19), which affected most of the companies with face-toface services, being force...

Full description

Autores:

Martinez Hernandez, Doris Andrea
Florez Correa, Luisa Fernanda

Tipo de recurso:

Trabajo de grado de pregrado

Fecha de publicación:

2023

Institución:

Universidad Antonio Nariño

Repositorio:

Repositorio UAN

Idioma:

spa

OAI Identifier:

oai:repositorio.uan.edu.co:123456789/8789

Acceso en línea:

http://repositorio.uan.edu.co/handle/123456789/8789

Palabra clave:

Comercio Electrónico, Posicionamiento, Marketing Digital
Electronic Commerce, Positioning, Digital Marketing

Rights

openAccess

License

Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)