Análisis del Comportamiento del Canal E-Commerce y el Marketing Digital en Almacenes Corona S.A.S Antes y Durante la Pandemia por el Covid - 19

With the arrival of the Covid-19 pandemic, the business sector suffered many effects that forced it to reinvent itself in an operational and structural way, to be able to respond to the new needs of the market and also adapt to the changes generated by preventive isolation. In this sense, BBVA (2020...