Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta

The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...

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Autores:
Tipo de recurso:
Article of journal
Fecha de publicación:
2009
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/10509
Acceso en línea:
https://revistas.uan.edu.co/index.php/nodo/article/view/30
https://repositorio.uan.edu.co/handle/123456789/10509
Palabra clave:
Efecto cereal
iconografía sexista
conductismo
medios
Cereal Effect
sexist iconography
Behaviorism
media
Rights
License
https://creativecommons.org/licenses/by-nc-sa/4.0