La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a str...
- Autores:
-
Medina Caro, Maira Alejandra
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/6879
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/6879
- Palabra clave:
- Puerto
Responsabilidad social empresarial
Estrategia competitiva
Teorías de RSE.
Port,
Corporate social
Competitive strategy
CSR theories.
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
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| dc.title.es_ES.fl_str_mv |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| title |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| spellingShingle |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. Port, Corporate social Competitive strategy CSR theories. |
| title_short |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| title_full |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| title_fullStr |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| title_full_unstemmed |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| title_sort |
La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta |
| dc.creator.fl_str_mv |
Medina Caro, Maira Alejandra |
| dc.contributor.advisor.spa.fl_str_mv |
Montalvo Rodriguez, Juan Carlos |
| dc.contributor.author.spa.fl_str_mv |
Medina Caro, Maira Alejandra |
| dc.subject.es_ES.fl_str_mv |
Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. |
| topic |
Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. Port, Corporate social Competitive strategy CSR theories. |
| dc.subject.keyword.es_ES.fl_str_mv |
Port, Corporate social Competitive strategy CSR theories. |
| description |
This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a strategy for competitiveness. The methodology used was based on a literature review with SPSM management reports, books and secondary information sources. The results show that, in the market, companies are beginning to adopt CSR as part of their business strategies, given the obligation to integrate into society in order to establish a better environment to operate competitively. The conclusion shows how SPSM through CSR has been implementing a strategy of competitive advantage in the short and long term, of permanence of the company in the market, a strategy masked in the social commitment to society. |
| publishDate |
2021 |
| dc.date.issued.spa.fl_str_mv |
2021-11-24 |
| dc.date.accessioned.none.fl_str_mv |
2022-08-31T18:31:18Z |
| dc.date.available.none.fl_str_mv |
2022-08-31T18:31:18Z |
| dc.type.spa.fl_str_mv |
Trabajo de grado (Pregrado y/o Especialización) |
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http://purl.org/coar/resource_type/c_7a1f |
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http://repositorio.uan.edu.co/handle/123456789/6879 |
| dc.identifier.bibliographicCitation.spa.fl_str_mv |
Ackerman, R. W.: 1973, ‘How Companies Respond to Social Demands’, Harvard University Review 51(4), 88–98. Ackerman, R. and R. Bauer: 1976, Corporate Social Responsiveness (Reston, Virginia Aguilera, A., & Puerto, D. (2012). Crecimiento empresarial basado en la Responsabilidad Social. Pensamiento & Gestión, 1–26. Alford, H. and M. Naugthon: 2002, ‘Beyond the Shareholder Model of the Firm: Working toward the Common Good of a Business’, in S. A. Cortright and M. Naugthon (eds.), Rethinking the Purpose of Business. Interdisciplinary Essays from the Catholic Social Tradition (Notre Dame University Press, Notre Dame), pp. 27-47. Andrioff, J.: 2001, ‘Patterns of Stakeholder Partnerhsip Building’, in J. Andriof and M. McIntosh, (eds.) Perspectives on Corporate Citizenship (Greenleaf, Sheffield.) Bustos, Patricia y Moreno, Kléver Responsabilidad social empresarial y sus efectos en la imagen de marca: Un estudio de revisión sistemática 2020. Carrol, A. (1979). A three dimensional conceptual model of corporate performance. Academy of Management Review, 4 (4), 497-505. Davis, K.: 1960, ‘Can Business Afford to Ignore Corporate Social Responsibilities?’ California Management Review 2, 70–76. Davis, K.: 1967, ‘Understanding The Social Responsibility Puzzle’, Business Horizons 10(4), 45-51. Donaldson, T. and L. E. Preston: 1995, ‘the Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications’, Academy of Management Review 20(1), 65 91. Donaldson, T. and T. W. Dunfee: 1994, ‘Towards a Unified Conception of Business Ethics: Integrative Social Contracts Theory’, Academy of Management Review 19, 252 284. |
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instname:Universidad Antonio Nariño |
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Ackerman, R. W.: 1973, ‘How Companies Respond to Social Demands’, Harvard University Review 51(4), 88–98. Ackerman, R. and R. Bauer: 1976, Corporate Social Responsiveness (Reston, Virginia Aguilera, A., & Puerto, D. (2012). Crecimiento empresarial basado en la Responsabilidad Social. Pensamiento & Gestión, 1–26. Alford, H. and M. Naugthon: 2002, ‘Beyond the Shareholder Model of the Firm: Working toward the Common Good of a Business’, in S. A. Cortright and M. Naugthon (eds.), Rethinking the Purpose of Business. Interdisciplinary Essays from the Catholic Social Tradition (Notre Dame University Press, Notre Dame), pp. 27-47. Andrioff, J.: 2001, ‘Patterns of Stakeholder Partnerhsip Building’, in J. Andriof and M. McIntosh, (eds.) Perspectives on Corporate Citizenship (Greenleaf, Sheffield.) Bustos, Patricia y Moreno, Kléver Responsabilidad social empresarial y sus efectos en la imagen de marca: Un estudio de revisión sistemática 2020. Carrol, A. (1979). A three dimensional conceptual model of corporate performance. Academy of Management Review, 4 (4), 497-505. Davis, K.: 1960, ‘Can Business Afford to Ignore Corporate Social Responsibilities?’ California Management Review 2, 70–76. Davis, K.: 1967, ‘Understanding The Social Responsibility Puzzle’, Business Horizons 10(4), 45-51. Donaldson, T. and L. E. Preston: 1995, ‘the Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications’, Academy of Management Review 20(1), 65 91. Donaldson, T. and T. W. Dunfee: 1994, ‘Towards a Unified Conception of Business Ethics: Integrative Social Contracts Theory’, Academy of Management Review 19, 252 284. instname:Universidad Antonio Nariño reponame:Repositorio Institucional UAN repourl:https://repositorio.uan.edu.co/ |
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Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
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https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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Santa Marta- Magdalena |
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Universidad Antonio Nariño |
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Administración de empresas |
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Facultad de Ciencias Económicas y Administrativas |
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Santa Marta |
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Universidad Antonio Nariño |
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Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)Acceso abiertohttps://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Montalvo Rodriguez, Juan CarlosMedina Caro, Maira Alejandra20311726126Santa Marta- Magdalena2022-08-31T18:31:18Z2022-08-31T18:31:18Z2021-11-24http://repositorio.uan.edu.co/handle/123456789/6879Ackerman, R. W.: 1973, ‘How Companies Respond to Social Demands’, Harvard University Review 51(4), 88–98. Ackerman, R. and R. Bauer: 1976, Corporate Social Responsiveness (Reston, VirginiaAguilera, A., & Puerto, D. (2012). Crecimiento empresarial basado en la Responsabilidad Social. Pensamiento & Gestión, 1–26.Alford, H. and M. Naugthon: 2002, ‘Beyond the Shareholder Model of the Firm: Working toward the Common Good of a Business’, in S. A. Cortright and M. Naugthon (eds.), Rethinking the Purpose of Business. Interdisciplinary Essays from the Catholic Social Tradition (Notre Dame University Press, Notre Dame), pp. 27-47.Andrioff, J.: 2001, ‘Patterns of Stakeholder Partnerhsip Building’, in J. Andriof and M. McIntosh, (eds.) Perspectives on Corporate Citizenship (Greenleaf, Sheffield.)Bustos, Patricia y Moreno, Kléver Responsabilidad social empresarial y sus efectos en la imagen de marca: Un estudio de revisión sistemática 2020.Carrol, A. (1979). A three dimensional conceptual model of corporate performance. Academy of Management Review, 4 (4), 497-505.Davis, K.: 1960, ‘Can Business Afford to Ignore Corporate Social Responsibilities?’ California Management Review 2, 70–76.Davis, K.: 1967, ‘Understanding The Social Responsibility Puzzle’, Business Horizons 10(4), 45-51.Donaldson, T. and L. E. Preston: 1995, ‘the Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications’, Academy of Management Review 20(1), 65 91.Donaldson, T. and T. W. Dunfee: 1994, ‘Towards a Unified Conception of Business Ethics: Integrative Social Contracts Theory’, Academy of Management Review 19, 252 284.instname:Universidad Antonio Nariñoreponame:Repositorio Institucional UANrepourl:https://repositorio.uan.edu.co/This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a strategy for competitiveness. The methodology used was based on a literature review with SPSM management reports, books and secondary information sources. The results show that, in the market, companies are beginning to adopt CSR as part of their business strategies, given the obligation to integrate into society in order to establish a better environment to operate competitively. The conclusion shows how SPSM through CSR has been implementing a strategy of competitive advantage in the short and long term, of permanence of the company in the market, a strategy masked in the social commitment to society.Este trabajo propone analizar teóricamente Responsabilidad Social Empresarial (RSE) como estrategia de competitividad de la empresa Sociedad Portuaria de Santa Marta (SPSM). Con el objetivo de explorar si su aplicación responde al propósito de ser una empresa responsable o es una estrategia para la competitividad. La metodología utilizada se fundamentó en una revisión bibliográfica con los informes de gestión de SPSM, libros y fuentes de información secundaria. Los resultados muestran que, en el mercado las empresas comienzan a adoptar la RSE como parte de sus estrategias empresariales, ante la obligación de integrarse a la sociedad con el fin de establecer un mejor entorno para operar competitivamente. La conclusión muestra como SPSM a través de la RSE ha venido implementando una estrategia de ventaja competitiva en el corto y largo plazo, de permanencia de la empresa en el mercado, estrategia enmascarada en el compromiso social con la sociedad.Administrador(a) de EmpresasPregradoPresencialMonografíaspaUniversidad Antonio NariñoAdministración de empresasFacultad de Ciencias Económicas y AdministrativasSanta MartaPuertoResponsabilidad social empresarialEstrategia competitivaTeorías de RSE.Port,Corporate socialCompetitive strategyCSR theories.La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa MartaTrabajo de grado (Pregrado y/o Especialización)http://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85GeneralORIGINAL2022_Mariaalejandramedinacaroproyecto.pdf2022_Mariaalejandramedinacaroproyecto.pdfTrabajo de Grado Maira Medinaapplication/pdf485425https://repositorio.uan.edu.co/bitstreams/7bfb365f-5890-417b-b59f-79103968e5b4/downloade7a2abe11507cd534e9dbd5963935831MD512022_Mariaalejandramedinacaroautorizacionautores.pdf2022_Mariaalejandramedinacaroautorizacionautores.pdfDerecho de Autor Maira Medinaapplication/pdf1933393https://repositorio.uan.edu.co/bitstreams/5284a854-ad83-4384-aa5a-f3cddfed1494/downloadb7419c24fbe79f7d21543be64164d92eMD522022_Mariaalejandramedinacarosustentacion.pdf2022_Mariaalejandramedinacarosustentacion.pdfActa sustentación Maira Medinaapplication/pdf585843https://repositorio.uan.edu.co/bitstreams/a66b1aa4-cf6d-4887-aed8-2de94e009223/downloadc0b4960e813ad0da6190543f87967a96MD53TEXT2022_Mariaalejandramedinacaroproyecto.pdf.txt2022_Mariaalejandramedinacaroproyecto.pdf.txtExtracted texttext/plain73577https://repositorio.uan.edu.co/bitstreams/ec53a64c-e508-4238-966f-1d176eb50dd3/downloadc34a8e8a953de811350bb69dd8e1dabeMD542022_Mariaalejandramedinacaroautorizacionautores.pdf.txt2022_Mariaalejandramedinacaroautorizacionautores.pdf.txtExtracted texttext/plain6https://repositorio.uan.edu.co/bitstreams/d35be3c4-f76f-41f9-bcc0-ae6c1ddbee5e/download6d93d3216dc4a7f5df47d4876fbec4d3MD562022_Mariaalejandramedinacarosustentacion.pdf.txt2022_Mariaalejandramedinacarosustentacion.pdf.txtExtracted texttext/plain1185https://repositorio.uan.edu.co/bitstreams/4e2d3234-004a-425c-a0c6-af783aa4f40c/downloadaabe773f1d87194c2ff44c6cd6a9d4fbMD58THUMBNAIL2022_Mariaalejandramedinacaroproyecto.pdf.jpg2022_Mariaalejandramedinacaroproyecto.pdf.jpgGenerated Thumbnailimage/jpeg7657https://repositorio.uan.edu.co/bitstreams/2a4c255d-be85-453a-9f2e-e15cf658c5e5/downloada704b8fd79d291824b056cdb849d9cf3MD552022_Mariaalejandramedinacaroautorizacionautores.pdf.jpg2022_Mariaalejandramedinacaroautorizacionautores.pdf.jpgGenerated Thumbnailimage/jpeg19853https://repositorio.uan.edu.co/bitstreams/110f471e-1ff4-4f25-9bfe-56fff33009f2/downloadb693284368d3b006ad170ca5a7848605MD572022_Mariaalejandramedinacarosustentacion.pdf.jpg2022_Mariaalejandramedinacarosustentacion.pdf.jpgGenerated Thumbnailimage/jpeg13617https://repositorio.uan.edu.co/bitstreams/6f53b142-359f-4987-b987-bab5a804048f/downloadc9350161f825ec72b7eb0df112b57456MD59123456789/6879oai:repositorio.uan.edu.co:123456789/68792024-10-09 23:03:55.446https://creativecommons.org/licenses/by-nc-nd/4.0/Acceso abiertoopen.accesshttps://repositorio.uan.edu.coRepositorio Institucional UANalertas.repositorio@uan.edu.co |